(Adnkronos) - "Un grande traguardo che rappresenta anche un punto partenza per il futuro di Coca-Cola in Campania” ha dichiarato Giangiacomo Pierini, Corporate Affairs & Sustainability Director, Coca-Cola HBC Italia all’evento di celebrazione dei primi 50 anni dello stabilimento di Marcianise.
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00:00A special day here in Marcenise for this factory that marks the industrial history in this area.
00:12A day dedicated to employees, especially to remember what your journey has been in these years.
00:20Today we celebrate the first half century of the largest Coca-Cola factory in the South.
00:25A factory that also wants to be projected into the future.
00:29Only in the last year we have invested 24 million euros in new technologies and new processes
00:34to make the factory even more sustainable.
00:36But as you said, today is the time to celebrate together with our colleagues,
00:41together with their families, together with the local community of which we have been part for 50 years.
00:47Our business partners, the authorities.
00:49It is a moment of celebration to remember what we have done so far, but also what awaits us.
00:55A great future for Marcenise.
00:57Let's also remember the numbers of this production, which over the years has grown,
01:03with great goals also for the future.
01:07Currently, three lines operate in the factory.
01:10We are talking about 200 million liters of drinks produced with increasingly environmentally friendly technologies.
01:17This, of course, is accompanied by the training of our colleagues, both in production and logistics,
01:23because Marcenise is also an important logistics center for the entire south of the country.
01:27You are the apple of the eye of what is the ability to do at the entrepreneurial level in southern Italy.
01:34And you are in contrast to a reality, which is that of Marcenise, where companies close.
01:41What is the core business, the apple of the eye of what has been your growth in recent years?
01:48The relationship of Coca-Cola with the countryside in general is very strong.
01:52We think that here one of the most important drinks was born, which is Fanta,
01:56produced with Italian oranges since the 1950s.
01:59This is due to a know-how of the people who work with us,
02:04of the many small businesses that collaborate with our branch.
02:08So, if we have been here for 50 years and we want to be here for a long time,
02:13it is precisely because we have a network of professionals who,
02:16internally and externally to the company,
02:18every day make possible this, as you say,
02:21the apple of the eye of production and industry on the territory.