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00:00All right, let's let's talk a little micro betting. Now this is a this is really interesting Sam as we close this out, because if there was ever a sport that had these lulls in play, it's definitely tennis where the latency time could really give you an opportunity to use micro betting to your advantage or at least be able to bet that way on each individual serve or hit volley, etc. Tell us more about micro betting and how it could affect the sport.
00:31Yeah, you make a great point hitting on latency, basically allowing people to have the time to bet on what's going to happen next. If the sport is going 100 miles per hour, there's no stops. It's really hard for people to get in and get into these markets.
00:46But because tennis has all these stops and starts, it's been kind of the perfect model to really get micro betting and live betting off to a great start in the US.
00:55I think it counts for something to 80 to 90 percent of handle depending on the market is on micro betting on live betting markets.
01:03So you see companies like Sport Radar now making deals where they're going to have new micro betting markets and more things to bet on during the game in tennis, which is going to start in October.
01:12You can be able to bet on next break point, next serve result who will serve the next ace. Other things like point outcomes, even what the stroke type is going to be a forehand serve return.
01:22So you're seeing micro betting really becoming popular, starting with tennis and live betting in general has been a really big emphasis of sports books in the NFL as well.
01:31And in sports across the board, I'm sure they would love to take the success from tennis and turn it in there.
01:36But it kind of seems like they're starting off with what is just really fits well for this sport.
01:41DraftKings just bought a micro betting provider. It's simple bet. You have more and more promos and marketing around live betting and micro betting, allowing people to bet more frequently, more often, more types of markets, which in turn, you know, keeps their bankroll in the account.
01:56They can then spend it and keep betting it more and more. So it's really a huge emphasis in tennis, especially has been kind of where we've seen this.