American Eagle Outfitters has filed a lawsuit against Amazon, accusing the e-commerce giant of using its Aerie trademarks to promote counterfeit products. The lawsuit alleges that Amazon’s unauthorized use of the Aerie and Offline by Aerie branding in search results deceives consumers into purchasing inferior knock-off merchandise. The lawsuit notes that American Eagle intentionally declined to sell Aerie products on Amazon to maintain its brand identity. Amazon has faced similar legal issues, with Birkenstock and Daimler AG previously suing the company over counterfeit items sold by third-party sellers on its platform.
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00:00It's Benzinga, and here's what's on the block.
00:03American Eagle Outfitters has filed a lawsuit against Amazon, accusing the e-commerce giant
00:07of using its Aerie trademarks to promote counterfeit products.
00:11The lawsuit alleges that Amazon's unauthorized use of the Aerie and offline-by-Aerie branding
00:16and search results deceives consumers into purchasing inferior knockoff merchandise.
00:21The lawsuit notes that American Eagle intentionally declined to sell Aerie products on Amazon
00:25to maintain its brand identity.
00:28Amazon has faced similar legal issues with Birkenstock and Daimler AG, previously suing
00:32the company over counterfeit items sold by third-party sellers on its platform.
00:36For all things money, visit Benzinga.com.