Big Diesel to Big Chicken: How Shaquille O'Neal is Leading his Restaurant Empire to Victory

Known as simply “Shaq” to millions, Shaquille O’Neal entered the hearts and minds of basketball fans — and the world — as a big kid with a dominant game, and a smile to match.

After a prolific 20 year NBA career that saw him also release platinum-selling music and star in box office smash movies, O’Neal brings his championship mentality, larger-than-life persona, and an already extensive entrepreneurial portfolio to new heights with Big Chicken, a fast-casual chicken concept that reflects his love for bold flavors and big portions.

Watch now to learn about being resourceful in marketing, Shaq’s social media strategy, and becoming a part of the Big Chicken team.