La chaîne documentaire "True-TV", de San Francisco, est en perte d'audience. Afin d'y remédier, Cynthia Topping, directrice des programmes, propose de suivre la vie d'un homme ordinaire en direct, 24 heures sur 24. Choisi sur audition, Ed Pekurny, vendeur de vidéo-club, s'impose comme le candidat idéal. Suivi par deux équipes, le jeune homme s'adapte très vite à la situation, au point de devenir la coqueluche des téléspectateurs. Mais tout bascule lorsqu'Ed se découvre amoureux de Shari, la fiancée de son frère. Devant des millions de regards, un drame familial éclate. C'est alors que le vrai père d'Ed réapparaît...
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00:30All right, here we go, Carlos. Just stay with them.
00:32What happens when you go to the bathroom? Do they go in with you?
00:35No, Al.
00:36Wow. What did I miss?
00:38He's checking out his own butt.
00:40You gotta see this.
00:41Hey, I'm on television.
00:42Yeah, your mother's in the bedroom.
00:44I yell for her, but I die.
00:46Hello, everybody. Welcome to my home.
00:49Mom, what are you doing?
00:50This is a new low point in American culture.
00:53You bring those cameras over to Big Brother, and I promise you, I will make something happen.
00:58Oh, une séquence d'action.
01:00Je veux vous présenter ma copine, Sharon. Elle est magnifique, n'est-ce pas?
01:04Qu'est-ce que vous en pensez?
01:05Je ne sais pas, c'est juste...
01:07Laissez-moi regarder.
01:08Vous êtes...
01:09Quoi?
01:10Magnifique.
01:11Avez-vous vu le regard?
01:12Elle aime le gars d'Ed mieux que son frère.
01:14Je vais toujours venir.
01:16Tout ce que je peux penser à, c'est à vous.
01:18Uh-oh.
01:19Cassez-le!
01:20Cassez-le!
01:21Ne le fais pas.
01:22Ne le fais pas, Ed.
01:25Yeah, baby!
01:28I am the golden goddess of television!
01:33Yes, you're on television.
01:35You're on television.
01:37Well, we've had Pet Rocks and Beanie Babies, but America's latest praise is a guy named Ed.
01:44How cool is this? He's a beetle.
01:46He's not a beetle, but he's a Spice Girl.
01:49I'm Ed.
01:50You must be Joan.
01:51I'm trying to remember.
01:54Everybody hates you.
01:55Nobody hates you, baby.
01:56Do you want to say today, is Sherry good enough for Ed?
01:58Tell me what other people said.
02:08We've got him!
02:09We're rolling.
02:10Oh!
02:11Oh!
02:12Oh!
02:13Oh!
02:14Oh!
02:15Oh!
02:16Oh!
02:18Oh my god!
02:19That's fun for the whole family.
02:25I don't want to be on television anymore.
02:27It states very specifically in your contract, you can't quit.
02:30Ed, you're a star.
02:33Now that's television, huh?
02:36What is it?
02:37It's my breast, Ed.
02:39It's on the internet.
02:41Oh, this just keeps getting better, doesn't it?