DOING BUSINESS IN CHINA

As #China celebrates its 75th Anniversary, @Sherardcc tells #TheAgenda why doing business there matters more than ever

Transcript

00:00China is a vast market. It's a very sophisticated market.

00:05Of course there are challenges, the regulatory environment, language, culture.

00:11I think one area where China has made huge progress is in protecting foreign intellectual property.

00:19It used to be a worry if you went to China you would have your intellectual property purloined in some way.

00:26That has been addressed by China very successfully.

00:30So it's a challenging market but the rewards are enormous.

00:35China can transform your business.