Kung noon, mga artista lang, ngayon dagdag kulay na rin sa eleksyon ang social media stars. Halos 100 online at showbiz personalities na ang naghain ng kandidatura pero hindi naman kasikatan nila ang isyu, ayon sa isang election watchdog. #Eleksyon2025
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24 Oras is GMA Network’s flagship newscast, anchored by Mel Tiangco, Vicky Morales and Emil Sumangil. It airs on GMA-7 Mondays to Fridays at 6:30 PM (PHL Time) and on weekends at 5:30 PM. For more videos from 24 Oras, visit http://www.gmanews.tv/24oras.
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Breaking news and stories from the Philippines and abroad:
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NewsTranscript
00:00In the past, it was just artists.
00:02Now, social media stars have added color to the election.
00:07Almost 100 online and showbiz personalities
00:10have been nominated for candidacy,
00:12but their popularity is not the issue,
00:15according to an election watchdog.
00:17Ma'am Gonzales has the story.
00:24The country used to be a political artist.
00:28But now, it's considered a veteran in politics.
00:32Some even have children who will run for the election.
00:36Showbiz politicians are no longer new.
00:40The new trend?
00:41Social media personalities, influencers, or vloggers
00:45who have been nominated for candidacy.
00:49Like Diwata, who has a viral pair.
00:54A businesswoman named Rosmar.
00:57And Doc Willie O.
00:59According to the GMA Integrated News Research,
01:03as of October 8,
01:0426 celebrities and social media personalities
01:07will run for senator
01:09or nominated by a running party list group.
01:1265 in local positions,
01:14so that's 91 already.
01:16There's really an advantage,
01:17but nothing bad,
01:18according to an election watchdog,
01:20if you meet the requirements to run.
01:22People already know you,
01:24and you always have a platform available.
01:26It doesn't matter what your profession is.
01:29Social media also waited for the fight,
01:32so the rich or traditional artist wasn't left out.
01:35It becomes a level playing field
01:37because you can't compare it to a traditional campaign
01:40where expenses are really high.
01:42Online campaigning,
01:43if you don't post ads and you're famous,
01:47you don't have expenses.
01:49What about non-artists or influencers
01:52or those without a budget and machinery?
01:54There are mechanisms in place
01:56to balance the fight no matter what.
01:58The intention is always to level the playing field.
02:01That's why if you're an artist,
02:03you can't release your movie.
02:05If you're a TV, radio, or online personality,
02:09you can't continue your program.
02:11Even journalists are taken leave of absence
02:14or resigned.
02:16You can't endorse any product
02:18when it comes to the campaign period.
02:20Candidates need to register
02:22their official social media accounts in Comelec
02:25so that the post won't be removed.
02:27It's also there to monitor their expenses in the election.
02:30There's no limit if it's not our traditional limit of expenditure.
02:34Let's remember,
02:353 pesos per registered voter
02:38if you're a candidate with a political party.
02:41For independent candidates,
02:43that's 5 pesos per registered voter.
02:46In the end,
02:47the real issue won't become popular.
02:49If there's no plan,
02:51the blogger-influencer
02:53who's just banking on his popularity
02:56or his influence,
02:57that's where we have a problem
02:59or where we have a concern.
03:01I hope that aside from the criteria of popularity
03:04or knowing who we want to vote for,
03:07we should know what the plan is,
03:09what program he wants to do
03:11when he wins and gets a seat.
03:14That's why voters need to be able to monitor
03:17not only those who are eligible to be elected,
03:19but also those who earn online.
03:21But we will also balance it.
03:23Because of the spread of social media,
03:26it's easier to spread disinformation,
03:28misinformation, and malinformation.
03:30I hope our countrymen,
03:32it's okay to look at social media,
03:34but let's also investigate.
03:36For GMA Integrated News,
03:38Mav Gonzalez,
03:39Nakatutok, 24 Hours.
03:47For GMA Integrated News,
03:49Mav Gonzalez, Nakatutok, 24 Hours.