In this episode of Cult, we attend the 4th World Conference on the Creative Economy in Tashkent, Uzbekistan.
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00:00Here in Uzbekistan, being here in Tashkent, that has been really a road for cross-fertilization
00:06between cultures, between peoples of around the world. You know, it's important to talk about this,
00:12it's, you know, creativity and cultural exchange is not only about economic value,
00:18it's also about values themselves.
00:30The fourth World Conference on Creative Economy brought together over 2,000 global creative leaders,
00:39experts and policy makers to shape and drive progress across the creative economic sphere.
00:45Since we are the host country, we really, really hope that this fourth edition would support the
00:52further development of creative economy and the conference, because the World Conference on
00:58Creative Economy actually has the really, really great goal to become the largest platform,
01:05global platform for collaboration in creative industries.
01:08Cultural and creative industries are among the fastest growing sectors globally, generating
01:14annual revenues of around 2 trillion euros and contributing 3.1% to global GDP.
01:22The forum was a platform to discuss the impact that emerging technology,
01:26AI and digitization are having on the creative sector.
01:30I think that it's a huge opportunity and it's very difficult to think about creative industries
01:36today without digitalization, but at the same time it's a challenge, first of all, because
01:42you have to train the artistic community and the creative community, because there are risks
01:49in artificial intelligence, for example, substituting the artist.
01:55So we need the intellectual property framework to protect the creators.
02:01The creative industries are undergoing a huge transformation.
02:05They drive innovation and influence social change.
02:09If he makes you slide into the far seat of the car, instead of opening your door
02:13and then walking around...
02:14The Gestard guy is a social media content creator,
02:18and he says that collaboration is key to ensure growth within the industry.
02:23I think collaboration is key to bring in different minds in the room, different perspectives,
02:30and also leverage other people's networks and audiences.
02:34It gives you a great way to bring first-time viewers into your world and your audience,
02:39and there's no faster way to bring in a new audience
02:43than to combine your audience with another one by collaborating.
02:46As the creative industry continues to develop,
02:49it's sure to be a transformational force for future inclusive, sustainable and economic growth.