One key word has been conspicuously missing from cans of Mountain Dew for the better part of 20-years, Mountain.
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00:00One key word has been conspicuously missing from cans of Mountain Dew for the better part of 20 years, Mountain.
00:09After simply being abbreviated as MTN for two decades, Pepsi is bringing back Mountain in full starting in May.
00:18It's part of a brand refresh for the caffeine-heavy soda, which has seen sales fall some 7% this year, according to Beverage Digest.
00:26The iconic brand hopes to tap into nostalgia with the new can and word Mountain, a quote,
00:32direct link to the origins of the brand, which is the mountains and the outdoors.
00:37Said a Pepsi executive, Mountain Dew was founded back in 1948.