Pusha T's manager Steven Victor takes Billboard inside the launch of Victor Victor worldwide featuring exclusive content, clothing, shoes from Japanese designer Nigo and more.
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00:00What's up, Dope Boy?
00:17Welcome to Victor Victor World.
00:19Let's take a walk inside.
00:23Dope Boy Nike, Spikes, they came spiky, lawnmower service, I ain't have to sell white tees.
00:28Yeah, it's called Victor Victor World, so the idea is like, whoever's within our world,
00:33this is where you'll operate.
00:34This will be like a home base.
00:36It's the culmination of all the different things I've been working on, like music.
00:52Content, clothes, I feel like it's just like a further expression of just like everything
00:56that I'm into and trying to be like an inspiration for people like us, you know?
01:01So we got music, we got food, we got clothes, you know what I'm saying?
01:05That shirt's the hottest in here.
01:08The shirt.
01:09The first 50 people, they get a whole package.
01:11It's on this side, too.
01:13Vinyl.
01:14We got a t-shirt.
01:17Got the headphones on and listening to music.
01:21You know what I'm saying?
01:25This is Nigo's first shoot with Nike.
01:29The exclusive colorway, it's limited to just this store, Nigo's store in Tokyo and Dover
01:34Street Market.
01:35Air Force 3.
01:36Come here, let me show you something.
01:39You got, see the difference?
01:41This is an exclusive one, you can only get this in Asia.
01:45You can only get it in Asia in here.
01:48This store in Asia.
01:49So you can fly to Asia, or you can come to the pop-up.
01:54See the difference?
01:55Nigo and OG, OG original, you feel me?
01:58Then you can come over here, check me out.
02:03Put the headphones on, press play.
02:14So that's basically like the gold Walkman.
02:17We made it into real life.
02:19These are nice.
02:21There's a gold Walkman that's like 5 grand.
02:23What?
02:24It's all gold.
02:25But it's not heavy as fuck.
02:27You know what I'm saying?
02:29Yeah, you're crazy.
02:31Some puffer pants.
02:32This is a puffer jacket.
02:33This tee is exclusive to the store, though.
02:36New York, New York.
02:37You know what I'm saying?
02:38Some of the varsities, pink is exclusive.
02:41Yellow, exclusive.
02:43Then we got the crewnecks.
02:44Gray hoodie, black hoodie.
02:46And this is the Escape Force.
02:48Escape Force.
02:57It's the Nigo robot that's in the Dope Boy Nike video.
03:00Animated.
03:01You know what I'm saying?
03:02So what do you think?
03:03You can get rich because I told you so.
03:05Your daddy bitch don't grab no bag, I already told you no.
03:08Thanks for stopping in, Billboard.
03:09We out.