Prince Harry said the smartphone "is stealing young people’s childhood" in a video exclusively shared with Fortune.
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00:00These apps have been specifically designed to hook and keep children online for as long as possible.
00:06That's right.
00:07Mindless scrolling.
00:08And during that scrolling, they have content that is pushed to them.
00:11Content that they wouldn't otherwise go looking for.
00:13You don't need an algorithm to feed you stuff.
00:15Well, now most of these kids are going to TikTok because they want to see someone of their own generation.
00:19It's really meta, TikTok and Snap are the three that own our children's childhood
00:24and that I think are behaving irresponsibly
00:27and that really aren't going to reform unless they're forced to by legislation or by massive parent outcry.
00:32We are creating the awareness for the families to go, you know what, it didn't feel right, it's not right.
00:37That's right.
00:37And we've now got the data, the research, the conversations and the proof points to prove to you that your gut instinct was right.
00:43This is not normal.
00:44That's right.
00:44That's what's happening all around the world.
00:46That's why this year, 2024, is the turning point.
00:50Terrible things have happened to our kids.
00:52We see that now.
00:53I don't want to blame any parents because we didn't know 10 years ago.
00:55We didn't know.
00:56We thought, oh, the internet was marvelous.
00:58Oh, computers, it's making our kids smarter.
01:00We all thought it was good.
01:01We were wrong, but we just didn't know.
01:02Well, now we know and we're rising up and we're putting a stop to it.