(Adnkronos) - “Dal 2011 abbiamo lanciato il progetto ‘L’orto felice’, un progetto di agricoltura sociale per persone disabili, un esempio di sfida alle contraddizioni perché è un esempio vincente di collaborazione non-profit - non profit, non-profit - profit”. Lo afferma Jonathan Pifferi, project manager Fondazione Allianz UMANA MENTE, a margine del panel ‘Enti del Terzo Settore e Fondazioni d’impresa: quale collaborazione?’, svoltosi in occasione della dodicesima edizione del Salone della Csr e dell’Innovazione sociale, all’università Bocconi di Milano fino all’11 ottobre.
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00:00I'm here at the CSIRO in Bocconi. Today I brought the experience of the Allianz Humanamente Foundation,
00:13the business foundation of the Allianz group, founded in 2001 to support people with disabilities,
00:20minors and young people in a state of disadvantage and social discomfort.
00:24The theme of this 12th edition is to challenge contradictions and through the example of the Allianz Humanamente Foundation
00:32I have told how non-profit entities and business foundations are not two antagonistic worlds,
00:39they are not two worlds in contradiction or in opposition, but on the contrary we believe in the possibility of collaborating,
00:48and so I brought the example of how we, through the co-design of projects and social initiatives
00:55conceived by the foundation, but in common agreement and in partnership, in collaboration with non-profit entities
01:02and entities of the Italian third sector, can work together and therefore challenge contradictions.
01:07And in this regard, during our meeting I told about a social project conceived by the foundation in 2011,
01:15it is called L'Orto Felice, it is a project carried out in Borgo San Felice, in the province of Siena,
01:21and it is a social agriculture project for people with disabilities, together with elders of the territory,
01:27who, as volunteers, make available their knowledge and their time in favor of people with disabilities,
01:33where they all work together.
01:35L'Orto is an example of challenging contradictions and overcoming them,
01:40because it is a project conceived and supported from the economic and financial point of view by the Allianz Foundation.
01:48It is a project managed daily by a social cooperative of the territory, the Cooperativa Coiner,
01:56and it is an example not only of winning non-profit collaboration, but also non-profit-profit,
02:04because the project is based on a land plot owned by Agricola San Felice, a winery company of the Allianz Group.