TikTok Dinner - Megan Wahtera on the 'demure' trend and viewership spikes
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00:00Yeah, I was going to say, we were just talking about it's, you know, the Halloween movies,
00:04the Christmas movies.
00:05I mean, that's a huge part of what Freeform does at the end of the year.
00:09And that's sort of evergreen content that pops up every year.
00:12It is.
00:13And it's, I mean, we were joking about Demure trend when we came up here, but, you know,
00:16we did something Demure and Moana, because we do air that property.
00:20And I think we saw like, you know, 5 million views in a matter of hours, literally, so
00:24it skewed our averages.
00:25And there you go, I'm going to be down next quarter when I have to report to leadership.
00:28So it's, you know, it's just, it's a really great problem to have.