President and CEO of Sephora North America Artemis Patrick notes that people are eager to support sustainable brands from founders with a clear mission.
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00:00That is the secret sauce of Sephora, I'll tell you.
00:02So if you take a step back, and when Sephora first came to America in 1998,
00:07similar to me, it was a bit of an outsider.
00:10And a lot of the big strategics didn't wanna work with us.
00:14There was the big department stores.
00:15And so just by sheer survival, we had to work with these little indie brands and
00:20start in the kitchen.
00:21And we would start early, and we'd hear their stories.
00:23And we'd be in there trying the formulations and give feedback.
00:26And any brand that's ever worked with us, I see one in the audience here,
00:29knows that we really love getting in there and getting in the kitchen.
00:32And that allows us to build a brand together in many ways.
00:36So you think about, you take for
00:37granted brands like Too Faced, Urban Decay, Stila.
00:41These brands that were not household names 28 years, 26 years ago.
00:46So I think that, to your question, it's really about getting in early.
00:50I see a CMO of Rare Beauty here, and I remember our very first meeting.
00:54It was goop in a jar and Selena Gomez.
00:56And it was like, whoa, and her passion for the Rare Impact Fund and
01:01her belief in giving back.
01:03And so we were like, wow, great founder, great team, good product, wow.
01:07And they give back as well to an authentic cause that's very,
01:10very real to the founder.
01:12You could not ask for anything more as a merchant.
01:14Now let's get in the kitchen and figure it out together.