Ronald Carabay is an expert in digital marketing and has 15 years experience using online advertising. He is a highly respected and trusted advertising expert who has achieved great success with his clients with the use of online advertising.
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00:00What is online marketing? And what is the best way to do it?
00:05Despite the fact that online marketing has been around for like 15 years now,
00:09it's still pretty hard to find proper answers to those questions, isn't it?
00:13Some people will tell you that online marketing is just about having a nice website.
00:17And these days, such websites also need to be responsive.
00:20In other words, optimized for mobile devices.
00:23Other people will claim that what you need is SEO, Search Engine Optimization,
00:28a set of techniques that can help your website get better results in major search engines.
00:33Go PPC, you will also hear, advising you to invest in pay-per-click campaigns to support the search results.
00:40And who hasn't heard about social media yet?
00:43There is an opinion that the only marketing you need is your online presence
00:47and content creation on the major social networks.
00:50So who's actually right?
00:52Well, in fact, none of these statements are entirely correct,
00:55since what you really need is a strategy,
00:57an essential document that defines how to interconnect all of the marketing channels
01:02to work together in a perfect synergy.
01:04Because that's the only way on how to reach your goals,
01:07improve your business effectively and save you money.
01:11And who can help you with that?