Model and skincare entrepreneur, Pritika Swarup is the ultimate multi-hyphenate woman on the go. Embodying her effortlessly cool style and traditional ayurvedic beauty treatments, Pritika teaches us how to capture that clean girl look in just five minutes!
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LifestyleTranscript
00:00It's really wonderful to be able to uplift and empower women in different communities.
00:06With Prakthi, with modeling, it's just about lifting women up and showing them that they
00:12are capable of anything.
00:13Hey, it's Pritika.
00:15I just flew in from LA and I have a busy day full of a lot of meetings.
00:19I can't wait to take you through and show you my Marie Claire five-minute face.
00:25Everyone in my family is a doctor.
00:26My mom's actually a yoga instructor, but she studied Ayurveda her entire life.
00:29That's where I get a lot of my little tips and tricks and my obsession with skincare
00:33really started with her.
00:34When I was scouted as a model when I was 17, everyone felt like it was such a sharp turn
00:40left because I definitely thought I was going to go into medicine, just as everyone else
00:45has.
00:46I moved to New York to pursue my career in the industry.
00:50I'm always on the go.
00:51I literally have a few minutes between meetings, getting ready in the morning.
00:55So I'm going to show you how I get it done.
00:58Every night, I always make sure I do a pampering moisture treatment.
01:01I hydrate.
01:02I think skincare always starts from right before bed, letting everything soak in so
01:07that you're ready to go and prep for makeup.
01:09I use Procti Beauty's Maha Mask Pampering Moisture Treatment.
01:13It is combined with three formulas that I grew up with and it just takes the most effective
01:18Ayurvedic ingredients and remedies and combines them into this really luxurious buttery texture.
01:23I always use this in the night and then I do my hydration cream, serum, and just want
01:29to let everything soak in so that when I'm ready, my skin is prepped and I can just do
01:33a really quick makeup routine.
01:35I start with Luminous Silk from Giorgio Armani.
01:38It is just this really light formula and I just love it because it really shows your
01:43skin through.
01:44And I'll just take one pump and apply it on the sponge and then I will put it all over.
01:50I'm the founder and CEO of Procti Beauty and I'm also a global ambassador for Operation
01:55Smile and I'm also an international model.
01:59So I definitely travel a lot and that really has gotten me to the point where I have to
02:06get ready in cars in the morning, five minutes.
02:10So that's why I really perfected my makeup routine.
02:14Okay.
02:15So next I'm going to use NARS.
02:18It is the Radiant Creamy Medium 2 Ginger and it's a really lightweight formula as well.
02:23It doesn't crease and it's so perfect for when I have those really late night calls
02:27with our retailer partner in India.
02:29It's been about a lot of these 2 a.m. calls and that is why concealer is my best friend.
02:49So eyebrows is something that I never forget.
02:51I do my brow.
02:53It's Dior Pump and Brow.
02:55It's tinted brow gel.
02:56It's dark brown and then the Dior Show Brow Styler.
02:59I'll usually put the gel on first.
03:02That really does a lot of the work already.
03:12And I always remember to brush out the brows too because you want them to be fluffy and
03:17natural and just kind of enhance the shape of your own brow.
03:23And then I'll go in with the pencil.
03:34And to finish it off, I'll use the Anastasia Clear Brow Gel because it just kind of holds
03:38everything in place.
03:48And now I'm going to go in with this Airblast Flawless Finish.
03:51It's Charlotte Tilbury and it's number 2.
03:53So I'll usually do it under my eyes and on my T-zone and it's just this really great
03:58setting powder as well.
03:59Today our first meeting is going to be with Robin from Operation Smile.
04:03I just got back from Lima, Peru and I was on my third mission trip.
04:08It was such a beautiful experience and it felt so good to be back on the ground.
04:12I started working with Operation Smile when I was in 8th grade.
04:15I know a lot of people don't understand how difficult it is for these people to eat and
04:19breathe and speak normally.
04:21It's all about raising awareness for cleft conditions and then also eradicating the stigma
04:26associated with cleft conditions.
04:28So next I'm going to go in with a little bit of bronzer.
04:30This one is Tom Ford and clearly it has been used.
04:35I usually don't do the highlighter.
04:36I'll just do a little bit of bronzer right under my cheekbones and just kind of buff
04:40it out.
04:45The other meeting I have today is a product development meeting because we are working
04:49on the next three products that we're going to be putting out.
04:52Procti has a three-month cadence so basically we wanted to give each product enough room.
05:00So for example, each product has a beautiful story and we wanted to be able to have time
05:06to really roll out each product in the market and give it that time that it needs.
05:10I'm so excited about the next few products that we're putting out on the market and you're
05:15going to be excited too.
05:16Then I finish off face with a little bit of Chanel blush.
05:19I just tap my brush in a little bit and then give a little smile and just for that top
05:26part just gives like this really healthy glow.
05:35Next I'm going to go in with Buxom's mascara.
05:37It is blackest black and this brush is literally the best thing ever and it just like plumps
05:43your lashes and Buxom's actually, I think it translates to plump so you just plumped
05:48all over.
05:55Plump it up.
05:57Is this plumping up ladies?
05:59Now we're going to go into lips.
06:01So these are my three products.
06:02We've got Charlotte Tilbury Pillow Talk 2.
06:05It's just like my perfect nude and then Flesh for just the lip color and then Fenty, my
06:12favorite lip gloss.
06:13Rihanna is such a role model to me and literally created the movement for diversity in our
06:18industry so really, really love all of her products.
06:22I basically go around my lip.
06:26I don't really overdraw too much.
06:28I think that you just want to keep like the natural shape of your lip.
06:37I've learned a lot of my beauty tips and tricks from modeling.
06:41I've been in the industry for almost eight years now.
06:44I was actually scattered at Disney World so it's not like modeling was something that
06:49I ever thought was in the cards for me but next thing I knew I moved to New York to pursue
06:55my career in the industry and really had such amazing opportunities to work with different
07:00companies and really understand like the beauty industry and where I was meant to be.
07:09And to set everything, I use Hydra Beauty Face Mist from Chanel.
07:13Oh, that was a lot of mist.
07:33I just finished my meetings and my Zoom meetings and now I'm off to a working dinner with my
07:38product development team.
07:40So I'm going to do a little touch up of my lip.
07:42I'm going to do a little brown nude just for my evening wear and then I'm off.
07:48And I just killed my five minute face.
07:50Bye.