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00:00Diljit Dasanjh has become the most loved Indian artist when it comes to touring.
00:04He's the first Indian artist to perform at and sell out the Rogers Arena in Vancouver,
00:08the Scotiabank Arena in Toronto, the Rod Laver Arena in Australia,
00:12and he's also the highest-selling Indian artist at the Brisbane Entertainment Centre.
00:17For his latest show in Melbourne, he sold 14,000 tickets in less than 72 hours.
00:22He's generated more than $10 million in ticket sales for a single tour, which is huge.
00:27His association with the world's biggest live entertainment companies,
00:31like Live Nation and TEG, are in itself marking a shift in touring culture for Indian artists.
00:37When global brands like Live Nation see the impact Diljit has on the audience and more
00:41importantly on ticket sales, they're more likely to work with more Indian artists.
00:46His story is changing the global perception towards Indian music
00:49and will pave the way for other Indian artists to perform and succeed at these iconic global venues.
00:55In this moment, Diljit Dostanjh is pretty much the brand ambassador of India's music scene.

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