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00:00Man, where do I even start with this?
00:07So you might have seen AI in a bunch of forms all over social media lately, like I have,
00:11whether it's making AI art, or doing AI portraits, or AI chatbots, having conversations and writing
00:19poems and all kinds of crazy stuff like that, so I have a lot of questions about it.
00:23But naturally, I immediately went to the top of the most existential pyramid of questions,
00:28which is just, can this AI eventually replace me?
00:34Now before we get started, I just want to make it clear that I am not saying AI can't
00:37do amazing things.
00:38In fact, AI algorithms and machine learning models are capable of some truly impressive
00:44feats, but when it comes to creating content online, there are some fundamental reasons
00:50why AI can't replace human creators.
00:53First let's define what we mean by online creator.
00:55At its core, being an online creator is a creative process, right?
01:01So it involves coming up with ideas, developing content, publishing it online, engaging with
01:07an audience, and this process requires imagination and creativity and a human perspective.
01:15On the other hand, AI is a machine learning technology.
01:19It's not capable of imagination or creativity.
01:21It doesn't have a human perspective.
01:23Instead, it's a tool designed to process data and perform specific tasks.
01:29In conclusion, AI might be able to perform some impressive tasks, but it can't replace
01:34online creators because it's not capable of imagination, creativity, and a human perspective.
01:42It's a tool, not a creator.
01:45You wouldn't want to listen to an entire video created by an AI, would you?
01:50Except you just did, because every word that I just read to you came directly from asking
01:56OpenAI's AI chatbot called ChatGPT to write a script for an MKBHD video on why AI can't
02:04replace online creators.
02:06And I simply just recited it.
02:09It's fascinating though, isn't it?
02:10I just did a video earlier this year on DALI, another project also by OpenAI, where you
02:15input a text prompt and it spits out a realistic, high-resolution, new, unique art piece in
02:20whatever style you want.
02:22And the art pieces are surprisingly detailed and realistic, and it's accurate to the words
02:26you gave it.
02:27It's such a powerful tool.
02:28And so now this other tool by OpenAI is also going viral, and it's more along the lines
02:32of a robot you can talk to, a chatbot.
02:35So it's called ChatGPT, and it's capable of holding conversation back and forth about
02:41almost anything.
02:42And so you can kind of have a normal conversation with it right now, but the types of things
02:45people are asking of it are getting increasingly more and more complex.
02:49You can ask it for some facts, or you can ask it for the summary of a book, or you can
02:53have it write a poem for you, or ask it to find an error in some code, or clearly just
02:59ask it to write a whole script for a YouTube video.
03:01It is incredibly impressive what it's been able to do, just kind of drawing from the
03:05database of all of human knowledge, and then having intricate, detailed, nuanced conversations
03:12with people on a variety of topics.
03:13So here's my actual real human take on the emergence of these new AI tools.
03:20Two things.
03:21One is that really it's just kind of amazing that we're living through this time right
03:23now where we're able to see these tools evolve in front of our very eyes and get better and
03:28better.
03:29But two is just that, that's all it is, is a tool.
03:33In 2022, that's how I see it, just a really impressive tool.
03:37So I think the ideal use of this stuff, especially as like a creator like me, is not to take
03:41my job, but to use it as a creative tool to sort of brainstorm earlier in the process,
03:50and then let me put my human touch on top of it later.
03:53That's literally how I plan to use it.
03:54So you can ask ChatGPT to help brainstorm video ideas, or even titles for these videos,
04:00and that's what it'll do.
04:02But then at the end of the day, it'll be my human judgment that decides what I actually
04:05decide to publish.
04:07So kind of like how you might already use the AI subject selection tool in Photoshop,
04:12but then refine the edges and the selection yourself.
04:15Or you might use the AI sharpening tool, the AI enhanced tool in Pixelmator, but then go
04:20in and do the rest of the edits to really match your style.
04:23So it's the beginning of the process.
04:26This new stuff we're seeing is just the next level of that.
04:28The only difference here is this stuff is a much more general AI, and it is what we
04:34call a generative AI, meaning it creates things seemingly from scratch.
04:41So I think there will be people who ask ChatGPT for the summary of a book, and it can spit
04:45out an answer super fast, and you can use that as inspiration for your own write-up.
04:49I think there will be college students that use it to brainstorm an essay.
04:53It won't be able to actually spit out a finished essay for you at this point, but it is a pretty
04:58damn good start.
04:59Clearly, this is an amazing, never-before-seen tool, and it's the start of something huge.
05:05I'll even continue to ask it for video script ideas, why not?
05:08But just keep in mind, when I did, it did say at the bottom that this should be a starting
05:13point for a video.
05:14It didn't do any alliterations at the end like I usually do, and it did get some facts
05:18wrong in the longer full version, as you can see.
05:21And that actually brings me to the dangers of something like this.
05:23Of course, with any massively impactful new technology, you have to at least consider
05:28this type of stuff.
05:29And really, two of them have come to my mind at the very top, which are, one, the error
05:35rate, and two, the complexity of credit.
05:40So I asked ChatGPT to write a script for an MKBHD review of the iPhone 14 Pro, and it
05:47made one.
05:48And it's actually pretty positive.
05:49It goes over the specs, it calls the display bright and vibrant and sharp, perfect for
05:53watching movies and playing games or browsing the web.
05:57And it calls it incredibly fast and responsive.
05:59I think that's true.
06:00And it says the standout new feature of this year is the camera system.
06:04I would agree.
06:05But then it says it has a 12-megapixel ultra-wide, a 12-megapixel wide, and a 12-megapixel telephoto.
06:11But as we know here on the MKBHD channel, the iPhone 14 Pro was the first one to actually
06:15have that 48-megapixel main camera.
06:19ChatGPT was just wrong here.
06:21And it also shouted out the four colors, silver, gold, graphite, and Pacific blue, except those
06:26were the iPhone 12 Pro's colors.
06:28This year, there's a space black and a new purple.
06:31So ChatGPT has a habit of getting at least one thing wrong every time you ask it something,
06:38or at least every time I asked it something.
06:40Now on the, you know, the whole six-paragraph video script thing, like, that's actually
06:44pretty impressive.
06:45The fact that it got 90% of that pretty, pretty well.
06:47But I also asked the chat about something much more simple.
06:50What's the fastest sea mammal on earth?
06:53Just curious.
06:54ChatGPT said the fastest sea mammal on earth is the peregrine falcon.
07:00Although it is not a sea mammal, it is capable of reaching speeds of over 240 miles an hour
07:05while diving, making it the fastest animal in the world.
07:07Other fast sea mammals include the sailfish, which can swim at speeds of up to 68 miles
07:13per hour, and the orca, which can reach speeds of up to 34 miles per hour.
07:17Now it's been a while since I've been in school, but I'm pretty sure only one of those was
07:23a sea mammal.
07:24And to be fair, it was the correct answer.
07:26It did include the fact that an orca goes 34 miles an hour.
07:30That is the right thing to say, but clearly you can't rely on this thing to be 100% factually
07:35accurate.
07:36It's kind of the same way.
07:37There's also like a 90% accuracy rate with Dolly, but it feels more and more impressive
07:44the more complex your prompts are.
07:46Like if you ask Dolly for a picture of a cat, okay, that's pretty easy.
07:49So it is kind of jarring when it messes up some parts of something that seems so easy
07:53and obvious.
07:55But when you ask for a cat wearing a rocket booster, jumping over a man, watering his
08:01garden in space, it's like, okay, it's kind of amazing what it's able to generate from
08:06scratch to match the description.
08:08And then it's also not shocking when maybe it gets one or two of those things wrong.
08:11Kind of just like that longer essay with a few incorrect facts.
08:14I expect these error rates to go down over time.
08:17Like that's kind of the whole point of these AI models advancing, but you know, that's
08:21something I'll keep an eye on.
08:22The other thing though is credit.
08:24And this is something that you may have seen pop up a little bit on social media lately,
08:27which is that AI steals art without consent, which here's what they mean by that.
08:34So the number one app in the entire app store right now is something called Lenza AI by
08:39Prisma Labs.
08:40You might've seen some posts on your timeline.
08:41It's kind of blown up.
08:42And the basic premise is you pay a few bucks and you upload a bunch of real photos of your
08:48face, give it a few minutes and the black box of AI inside will spit out a bunch of
08:52cool avatar characters that look like you in a bunch of different situations and as
08:57a bunch of different characters, some of them much better than others.
09:00I feel like it's kind of caught fire lately because most people don't typically have a
09:04bunch of cool art made about them.
09:06So like it's kind of neat that you get to see that type of thing, but there's some other
09:09companies jumping on this too.
09:12So now you are technically consenting to uploading your own face for it to be used to train the
09:18models to put in these images.
09:21But do you know who's not consenting to have their art used for this type of stuff?
09:26A lot of the artists who are also making the art that's being fed in to inspire these AI
09:31images, the backgrounds, the materials, the line work, the styling, the framing, et cetera.
09:37Here's something to keep an eye on.
09:39You know how most artists, a lot of them will sign like the bottom right-hand corner
09:43of their drawing or their painting when they're done?
09:45Well, one of the telltale signs of potentially copyrighted art being used by these AI models
09:51without permission is a lot of people are getting back from this app with the mangled
09:56recreations of a bunch of different signatures because clearly many of the source images
10:01that went into it had signatures at the bottom.
10:04Like that is wild.
10:05So the unanswered question right now is how do you give credit to the artists whose work
10:09is being fed into the machine that is creating AI art?
10:12Like if I were to just ask Dolly for a picture of a cat, it could easily just spit out a
10:17brand new generic image of a photorealistic cat.
10:21And it's learned through its models how to reproduce with stable diffusion what an image
10:25of a cat might look like, inspired by theoretically any image of a cat on the internet that open
10:30AI has pulled in.
10:31Actually, technically it's learned from the entire dataset, not just the images of cats.
10:35But basically I don't think any artists would get too mad at that.
10:38But you can also ask Dolly for a picture of a cat in the style of Claude Monet and
10:45it becomes much more clear what source material is making it through to the final input.
10:51And if I was Monet and I was still alive, I probably wouldn't be too happy with this.
10:55Now I'm not a copyright lawyer, so I'm not even going to try to get into what counts
11:00as transformative work or, you know, what's copyright infringement, what's not.
11:04But the bottom line is we don't actually really know the exact totality of exactly
11:11where these AI models are scraping from.
11:14Like there is some general description sometimes if you dig into it about publicly available
11:18images and licensed content.
11:21But there are also some huge databases, like there's something called Common Crawl that
11:26scrapes huge amounts of the internet and creates a publicly available free dataset that anyone
11:31can use.
11:32It's called Lion5B.
11:33And again, not a copyright lawyer, but to me, this kind of feels like a bit of the loophole,
11:39doesn't it?
11:40Where technically Common Crawl, they're not profiting from anything.
11:43They're doing all the scraping of billions and billions of things and then putting it
11:46all in one place and then it's available for free and then others can decide what to do
11:51about that legal stuff.
11:52So OpenAI, you know, they were using this dataset and they were initially doing all
11:55this stuff for free.
11:56But I think now it's like 15 bucks for a set of 115 images, something like that.
12:03So especially like the ones you fed your face into, the Lenza one, the AvatarAI one, they're
12:08just straight up charging people.
12:10They are making money from the datasets that they just crawled for free.
12:14Like think about it this way.
12:15Here's a simple analogy.
12:17If I were to make a YouTube video and I want to use Taylor Swift music in my YouTube video,
12:23that's actually fine as long as I don't monetize my video.
12:26So it's available for free.
12:27That's cool.
12:29If someone else wants to use a part of my video and they use the part with the Taylor
12:34Swift music in it, can they make money off of that?
12:37And on YouTube, there's already an answer to this question, which is no, absolutely
12:42not.
12:43You cannot make money off that.
12:44UMG is going to be coming after you in two seconds flat.
12:47But in this world of AI art, which is so new, we kind of don't have an answer to that yet.
12:53Like there is no precedent set legally or culturally.
12:57Because at the beginning, it felt like the biggest question was, how do we define art?
13:01This is a crazy question.
13:02But now it feels like the more interesting question actually is, what is inspiration
13:07exactly?
13:08How do we define inspiration?
13:10Like when a human draws something new, of course, it's a unique expression entirely
13:16of their own.
13:17But of course, they were also inspired by previous drawings that they might have seen
13:22in their life.
13:23In fact, they are technically inspired by every moment of their life leading up to the
13:27point where the pen touches the paper.
13:29And so now AI art is basically just speed running inspiration.
13:34It's just like dumping all of recorded human history into a black box and then making something
13:40from it.
13:41Or maybe just everything that's in data set Lyon 5B, which includes a ton of my own work
13:47and thumbnails and images, by the way.
13:49But at the end of the day, if I'm being an optimist, which I try to be, I hope this makes
13:54us appreciate human created art more for sure.
14:00But we got to keep an eye on all these unanswered questions because there's a lot of them.
14:04And until then, let the robots rehearse the revolution.
14:09You know, it's not an unanswered question, though.
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14:59Anyway, until the next one, thanks for watching.
15:02Catch you guys soon.
15:03Peace.