रिलायंस इंडस्ट्रीज की एफएमसीजी कंपनी, रिलायंस कंज्यूमर प्रोडक्ट्स लिमिटेड (RCPL), भारतीय मार्केट में कैम्पा कोला को दोबारा लॉन्च किया है। यह ड्रिंक अब कोका-कोला और पेप्सी जैसी बड़ी कंपनियों को टक्कर दे रही है.
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~PR.147~ED.148~GR.121~HT.96~
#campacola #campacolaisback #campacolareliance #campacolanews #reliancecampacola #campacolaindia #reliancecampacolaisback ,campacolaprice #campacoladrink #campacolavscocacola #reliancebuycampacola #riseofcampacola #campacoladealership #campacolaback #backofcampacola #campacolahistory #cocacolacampa #revivingcampacola #campacolarelaunch #campacolabuyonline #campacolavspepsico #campacolacolddrink
~PR.147~ED.148~GR.121~HT.96~
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NewsTranscript
00:00In the world of beverage, Reliance is once again ready to make waves.
00:09Before Coca-Cola and Pepsi, in the 70s and 80s, the soft drink of Reliance Consumer Products,
00:15Campa Cola, brought a new wave.
00:18Its tagline, The Great Indian Taste, had taken it to new heights.
00:22But once again, Reliance Consumer Products has launched it.
00:28And this launch took place in the era when 51% of Coca-Cola and 34% of PepsiCo were owned by the soft drink market.
00:38So let's go a little back in the story.
00:40And know how and when did Campa Cola start?
00:44So it was 1975 when elections were held after the emergency and the Janta Party government was formed.
00:50George Fernandes was made the industry minister in this government and he took a very big decision.
00:56And stopped the production of Coca-Cola in India.
01:00He issued a notice to all foreign companies operating in India and made it mandatory to follow the FERA Amendment.
01:10At that time, the Pure Drinks Company was making a lot of money by producing Coca-Cola.
01:16From 1940 to 1970, this Pure Drinks Group was the only distributor of Coca-Cola in India.
01:24Then after the decision of the Janta Party, Pure Drinks made a new strategy and launched Cola Drinks Campa.
01:32The downfall of Campa started in the 90s when the Indian government implemented the rules of liberalization and the sphere of foreign brands began to grow.
01:42Now again, Campa has come to the market, that too in a new flavour.
01:46Looking at the festive season, Mukesh Ambani has also played a new game on it.
01:51Before the festive season, the company has halved the price of Coca-Cola and PepsiCo.
01:58Reliance Industries has re-launched Campa Cola through its FMCG company RCPL i.e. Reliance Consumer Products Ltd.
02:07Campa Cola used to be a popular brand in India.
02:10And now with its return, big companies like Coca-Cola and PepsiCo are expected to face a tough battle.
02:18If we talk about the price of Campa Cola and other soft drinks, then the real game has taken place here.
02:23Where Coke and Pepsi sold their 600 ml bottles for 40 rupees,
02:28while Campa Cola has sold its 200 ml and 500 ml bottles for 10 rupees and 20 rupees and attracted customers towards it.
02:39If we talk about the relaunching strategy of Campa Cola,
02:42Reliance Retail's subsidiary Campa Cola has entered the market with its 10 rupee PET bottle,
02:50which has also set a big challenge for the existing beverage companies.
02:55This step has forced competitor companies to reduce their prices.
03:01Campa Cola's strategy is to fix aggressive pricing.
03:05And the company is selling its beverages at a low price.
03:09Along with this, it is also giving more margin to retailers.
03:12And with this, it is getting help in making a good hold in the market compared to Coca-Cola and PepsiCo.
03:18So what is your opinion on this news?
03:20Do tell us by commenting.
03:22And for more such news, keep watching Good Returns.
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