We visited the new Forty store in Silverburn Shopping Centre, a Glasgow-founded brand, to find out the history behind it and why they’ve chosen to open in the Southside.
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00:00So, that's why we're here.
00:01I'm Harry Miller, I'm the Managing Director of 40 Clothing.
00:07We're in the Silverburn shopping centre in the south side and why we're here today is because
00:12this is our third store opening. We're 10 years old this year. We're here because of the amazing
00:17community we have round about us who share what we do as people and as a brand. So what's 40?
00:23How we started was my son drew the Monster logo when he was three years old. I posted
00:29it on Facebook and I got one like and one comment from my friend Peter, who's now Head of Design,
00:36saying that'd make an amazing t-shirt. Peter actually designed my first ever club flyer
00:40years and years ago and never really done anything about it at that point. I then went to speak to
00:47him and said, look listen mate, I'm really interested in looking at this. Why the brand's
00:50actually called 40 as well is when I turn 40, thinking about how it worked for me, if I like
00:56something, you can always ask your peers and you always look towards your peers to to look to see
01:00if they like it and so on and so forth. But you get to a point where 40 was for me was
01:07about that almost that watershed. I was starting to think to myself, what would I like? It's about
01:11taking that opportunity and that chance and stepping out. So 40 was really about a kind of
01:17really a new part of my life and moving forward and so 40's about taking the chance, 40's about
01:22doing what you love is just stepping into that unknown. As a young guy at that point in the 80s
01:29and 90s, youth and music culture, football culture had just exploded. I don't know, it was
01:35like an awakening for me. I was always fascinated as well by the social aspect of clothing,
01:40you know, why certain groups wore certain things and the music aspect of that as well. The music's
01:45a big influence on the brand, electronic music, especially from the rave culture perspective
01:50because it was about that togetherness, it was about the being able to share a common love for
01:55something with someone you didn't know, you know. And that again, that feeds through everything that
02:00we do, about that openness. We're not really kind of brought up an awful lot, so again when you're
02:05seeing people wearing things like Stone Island or John Richmond and these labels, it was like
02:09that was your peer group, that was the people that you kind of emulated. I worked in cruise for 20
02:14years. I worked very, very closely with brands like Stone Island and CP Company, but they always
02:20fascinated me because it was almost like garment engineering. Again, it wasn't just about the
02:25cultural aspect of it, but that's a massive, massive part of it. But again, it was because
02:29there was so much behind the brands, you know. It wasn't just a badge on a sleeve, it was, well, how
02:34come they got that fabric to change that colour? It really was, it was, it was engineering within
02:39garments and it fascinated me.