Hé, acheteurs astucieux ! Prêt à passer au niveau supérieur pour vos courses et à économiser de l'argent ? Découvrez notre dernière vidéo remplie de conseils ingénieux pour vous aider à respecter votre budget sans faire l'impasse sur les bonnes choses. Des astuces de shopping intelligentes à surmonter ces achats impulsifs sournois, nous avons tout ce qu'il vous faut. Faites-nous confiance, vous sortirez du magasin en vous sentant comme un pro de l'économie ! Appuyez sur le bouton de lecture maintenant et commencez à faire en sorte que chaque dollar compte. Rendons les courses amusantes et économiques—on se voit là-bas ! Animation créée par Sympa. ---------------------------------------------------------------------------------------- Musique par Epidemic Sound https://www.epidemicsound.com Pour ne rien perdre de Sympa, abonnez-vous!: https://goo.gl/6E4Xna ---------------------------------------------------------------------------------------- Nos réseaux sociaux : Facebook: https://www.facebook.com/sympasympacom/ Instagram: https://www.instagram.com/sympa.officiel/ Stock de fichiers (photos, vidéos et autres): https://www.depositphotos.com https://www.shutterstock.com https://www.eastnews.ru ---------------------------------------------------------------------------------------- Si tu en veux encore plus, fais un tour ici: http://sympa-sympa.com
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00:00The average American family spends more than $ 1,000 a month in groceries.
00:05But this can vary depending on the location and size of the family.
00:09In California, families spend on average about $ 297 a week.
00:14Which makes it the most expensive state for shopping.
00:17Compared to that, the Midwest seems to be a good deal,
00:20with families spending less than $ 240 a week.
00:23But it's still expensive.
00:25Grocery prices have increased by about 20% over the past four years.
00:29Let's be honest, supermarkets are scientifically designed to separate you from your hard-earned money.
00:35When you enter the supermarket,
00:37you can instantly see a whole series of healthy options from the start.
00:40No matter where you go.
00:42It's made to make you feel good.
00:44If you start by catching a few vegetables,
00:46you won't feel so guilty about throwing junk in your cart later.
00:51There is also this primacy effect.
00:53This means that we tend to remember
00:56and give more importance to the things we see first.
00:59Think of the bright colors, the sparkling fruits,
01:02and the absence of imposing shelves that block the scene.
01:05It's a little oasis of calm and comfort as soon as you arrive.
01:09Do you know these adorable children-sized supermarket carts?
01:13As tempting as they are, it's better to leave the little ones at home.
01:16When you go shopping alone,
01:18you can navigate at your own pace and make smarter purchase decisions.
01:23Bringing friends or children can turn your quick trip into an endless adventure.
01:27And let's be honest,
01:29you risk ending up with a ton of things you didn't even want.
01:34You know how, in the supermarket,
01:36they always install essential products,
01:38like bread, milk, and eggs,
01:40in their own little corner.
01:42It's a matter of playing with our brain
01:44and this silly thing called loss aversion.
01:47Loss aversion means that we feel more bad about missing something
01:50than about grabbing something new.
01:52So, when these essential items are hidden,
01:55it forces us to wander in the alleys.
01:57And while we're on our little treasure hunt for our basic groceries,
02:01our eyes could end up falling on other snacks
02:04that we didn't need.
02:07Imagine yourself wandering in the alleys of your favorite store
02:10when suddenly, bam,
02:12you're captivated by an incredibly tasty scent,
02:15like the heavenly smell of fresh bread or smoked roast chicken.
02:19But before throwing everything that smells good in your cart,
02:21let's talk about what's really going on here.
02:24Many stores sell delicious perfumes
02:26to encourage you to spend more money.
02:29So, even if this scent may look like a warm hug from the universe,
02:33take a second to ask yourself,
02:35does your cart really need this item,
02:38or is it just the smell that pulls the strings?
02:42The products on the shelves,
02:43exactly up to your eyes,
02:45seem to jump out at you.
02:47And there's a good reason for that.
02:49It turns out that the placement of products on the shelves
02:51can really influence your purchase choices.
02:53Studies have shown that items placed up to your eyes
02:56are much more likely to attract the customer's attention
02:59and end up in their cart.
03:01Supermarkets generally organize the shelves in four levels.
03:04The low level from 0 to 90 cm.
03:07For children,
03:08the level from 90 to 120 cm.
03:11The level of the eyes from 120 to 180 cm.
03:14And the attainable level from 180 cm.
03:18You could need a scale to access it.
03:20The level of the eyes is the purchase level.
03:22Brands and manufacturers are very eager to conquer
03:25this privileged location,
03:27often paying a considerable sum for it,
03:29sometimes up to 50% of their promotional budget.
03:32In addition,
03:33make sure to choose foods
03:35that are in the middle or at the back of the shelves,
03:37they are generally fresher.
03:39Those approaching their expiration date are at the forefront.
03:44The next time you walk around in a store,
03:46be careful of what is playing in the background.
03:48If the songs are slow and soft,
03:50or long enough to make you hit your foot,
03:53be careful.
03:54You could fall into a shopping trap.
03:56Stores like to manipulate the music to slow you down
03:59and make you flounder longer.
04:01Supermarkets are like time capsules,
04:04without windows or clock in sight.
04:06It's totally intentional.
04:08This clever configuration helps the detailers to increase their sales
04:12by encouraging us to stay a little longer
04:14and to make a few more impulsive purchases.
04:18Touching something can deceive our brain
04:20by making it believe that it belongs to us.
04:22That's why you have to go slowly
04:24when you go shopping.
04:26Do not caress everything,
04:27except if you are ready to adopt it.
04:29You could end up falling in love
04:31with this adorable stuffed animal
04:33or this scented candle that you do not need.
04:36So, a little tip,
04:37keep your hands for you,
04:39until you are ready to say,
04:41I want it.
04:43The pieces of gondola are the best to attract attention.
04:46The detailers play mind games with the buyers,
04:49using a little trick called cognitive heuristics.
04:52You have probably noticed these colorful pieces of gondola
04:56that seem to scream,
04:58buy me!
04:59These pieces of gondola exploit the heuristic of availability,
05:02making you think that everything that is exposed on this piece of gondola
05:05is very popular or of superior quality.
05:08It is not surprising that an investigation has revealed
05:10that nearly 44% of people
05:12remember being attracted to these pieces of gondola,
05:15with almost half of the groceries
05:17decorated with these magnets to attention.
05:20Nothing is free in this world,
05:22not even these little samples of ham
05:24that you are offered in a supermarket.
05:26Here's how it works.
05:27Once you have put this tasty sample in your mouth,
05:30they hold you.
05:31You will probably want to grab a whole package
05:34of the delicious snack they serve you.
05:36Say goodbye to your money.
05:39Most groceries are designed to incite you
05:41to turn right when you enter.
05:43But why not be a little rebellious
05:45and go left instead?
05:47Your wallet will thank you.
05:49Our brains are programmed to perceive
05:51things from left to right,
05:53as when we read,
05:54so when we force ourselves to break this habit
05:56by deviating to the right,
05:58it disturbs our thinking.
05:59This little cerebral addiction
06:01can lead to these impulsive purchases
06:03that can empty your wallet.
06:05Trucks in supermarkets are ingenious.
06:08They can play a little mental game
06:10called anchoring and adjustment with us.
06:12Basically, we humans
06:14have this habit of leaving the first information
06:16we receive, the anchor,
06:18guide our choices afterwards.
06:20Thus, when you use a large truck,
06:23the size of this truck becomes your anchor.
06:25It's as if your brain said,
06:27Hey, look at all this space,
06:29let's fill it up.
06:30This can lead to this phenomenon called
06:32buying momentum,
06:33where you simply can't help
06:35putting more articles,
06:36often ending up spending
06:38much more than expected.
06:40Have you ever noticed
06:41these hazy sprays
06:42in the radius of fruits and vegetables?
06:44They give fruits and vegetables
06:46a very fresh appearance,
06:47but this water can actually
06:48accelerate rotting.
06:49So, when you get home,
06:51don't forget to dry your products
06:53with a little napkin
06:54to help them last longer.
06:56You know when you see
06:58a price tag
06:59that says 1,999 dollars
07:02and that it seems better
07:03than seeing a round price
07:04of 2,400 dollars?
07:05That's what we call
07:06the effect of the left figure.
07:08It's a little weirdness
07:09of our brain.
07:10We tend to read
07:11the prices on the left and right,
07:13and the first figure we see
07:15has an impact
07:16on our feeling
07:17about our expenses.
07:18Thus, these prices in .99
07:20deceive our mind
07:22by making us believe
07:23that we're doing
07:24a much better deal,
07:25even if it's actually
07:26just a difference of a cent.
07:29Another strategy
07:30that supermarkets
07:31like to use
07:32is something like
07:3310 for 10 dollars sales.
07:34However,
07:35this promotion
07:36doesn't always mean
07:37that you have to buy 10.
07:38Sometimes,
07:39it means that
07:40the price per piece
07:41is 1 dollar.
07:42So,
07:43always make sure
07:44to read the small characters
07:45and only buy
07:46what you really need
07:47and in the right quantity.
07:50The grocery counters
07:51can make you think
07:52that it's something
07:53cool and fresh,
07:54when in reality,
07:55the only thing you pay
07:56is your ability
07:57to choose
07:58the cut you want.
07:59But if you go
08:00to the freezer,
08:01you can buy
08:02exactly the same things
08:03at a fraction of the price.
08:06Big packages
08:07have the reputation
08:08of offering you
08:09the best prices,
08:10but the truth is
08:11that sometimes,
08:12they are bulky
08:13just to be bulky.
08:14Companies make
08:15bigger packages
08:16to make our lives easier,
08:18but they sometimes
08:19charge us
08:20a lot more for that.
08:21Always check
08:22the unit price
08:23of each item
08:24before buying.
08:25Oh,
08:26can you take some cookies
08:27with chocolate chips
08:28for me?