Bethanie Noami, a sales expert, shared in this episode of the Rundown with Ramon the power of reframing selling as a way to serve and help others, rather than being pushy. Noami advises focusing efforts on platforms where your buyers are, particularly highlighting LinkedIn for B2B businesses. Creating value-driven content that addresses client questions and objections is crucial for supporting the sales process. Marketing efforts should aim to build trust, authority, and credibility, nurturing leads throughout the buyer's journey. Noami encourages developing sales skills through practice and working on confidence, especially when it comes to pricing and asking for money. Lastly, she stresses the importance of ongoing mindset work to overcome limiting beliefs about money and success, which can significantly impact sales effectiveness. Bethanie was interviewed by Ramon Ray, small business expert and publisher of ZoneofGenius.com