The interior design of the CUPRA Terramar is inspired by nature and comes to life on an empty table before it takes shape in the final model
Francesca Sangalli, head of Colour & Trim Concept & Strategy at CUPRA, takes us on a creative journey through the moodboard of the brand’s sporty SUV
The CUPRA Terramar has three essential pillars that complement each other - lightweight structure, embracing musculature and striking details in copper
Francesca Sangalli, head of Colour & Trim Concept & Strategy at CUPRA, takes us on a creative journey through the moodboard of the brand’s sporty SUV
The CUPRA Terramar has three essential pillars that complement each other - lightweight structure, embracing musculature and striking details in copper
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MotorTranscript
00:00The main inspiration for Cupra is the raw nature, and starting from there, maybe one
00:07simple image can somehow explain and express this emotion.
00:17The design of the Cupra Terramar is based on three main pillars.
00:21The lightweight structure, which is about highlighting the visual structure of the interior
00:27of the car, embracing musculature, about everything soft that you want to touch.
00:36Striking details play a huge role in the defining of the Cupra identity.
00:41The copper plays a very important role of highlighting the details.
00:47These three pillars, they're never separated items.
00:51One lives because there is the other, and these three elements together can create a
00:55completely different interior, and nevertheless, they're still Cupra.