Every BRABUS Masterpiece supercar as of model year 2025 will be blockchain-enabled through an exclusive collaboration with the Aura Blockchain Consortium, an initiative of leading luxury brands including LVMH, Prada Group, Cartier, part of Richemont and OTB Group.
Available for direct access via state-of-the-art, high-security NFC technology, a Digital Product Passport certifies ownership, mitigating counterfeits and offering unparalleled transparency with a digital proof of authenticity.
This collaboration allows owners to validate the originality of their purchase, from the exterior components to every thread of the interior, while the Aura private blockchain ensures this information is trusted and immutable.
BRABUS, global luxury mobility brand and renowned among enthusiasts as automotive individualization experts since 1977, is proud to announce an exclusive new collaboration with the Aura Blockchain Consortium, a collaborative initiative established by leaders in the luxury industry including LVMH, Prada Group, Cartier, part of Richemont and OTB Group. Beyond ensuring unprecedented authenticity, transparency and ownership validation for BRABUS’ exclusive Masterpiece supercars, this collaboration marks another important step in the luxury brand’s ongoing efforts to combat counterfeiting.
As part of this innovative new collaboration, every BRABUS Masterpiece supercar as of model year 2025 will feature a Digital Product Passport (DPP), a secure blockchain-based solution that certifies the vehicle’s authenticity and ownership.
Available for direct access via state-of-the-art, high-security NFC technology, a Digital Product Passport certifies ownership, mitigating counterfeits and offering unparalleled transparency with a digital proof of authenticity.
This collaboration allows owners to validate the originality of their purchase, from the exterior components to every thread of the interior, while the Aura private blockchain ensures this information is trusted and immutable.
BRABUS, global luxury mobility brand and renowned among enthusiasts as automotive individualization experts since 1977, is proud to announce an exclusive new collaboration with the Aura Blockchain Consortium, a collaborative initiative established by leaders in the luxury industry including LVMH, Prada Group, Cartier, part of Richemont and OTB Group. Beyond ensuring unprecedented authenticity, transparency and ownership validation for BRABUS’ exclusive Masterpiece supercars, this collaboration marks another important step in the luxury brand’s ongoing efforts to combat counterfeiting.
As part of this innovative new collaboration, every BRABUS Masterpiece supercar as of model year 2025 will feature a Digital Product Passport (DPP), a secure blockchain-based solution that certifies the vehicle’s authenticity and ownership.
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MotorTranscript
00:00In the world of BRABUS, when a supercar reaches the highest attainable level of bespoke craftsmanship,
00:08we call it a masterpiece.
00:10They are the most exclusive among BRABUS luxury products, embodying the absolute maximum of
00:15our capabilities.
00:17In collaboration with the Aura Blockchain Consortium, we have taken the next step to
00:20enhance the exclusivity and certify the authenticity of every BRABUS masterpiece, beginning with
00:26model year 2025.
00:28A personalized specification badge integrated within the vehicle's interior and embedded
00:32with state-of-the-art high-security NFC technology grants access to officially recognized digital
00:37proof of authenticity recorded on the Aura Private Blockchain.
00:42With a simple scan, BRABUS masterpiece owners can instantly validate the originality of
00:45their purchase, from the exterior components to every thread of the interior, ensuring
00:50every single detail is as genuine as it is unique, while Aura ensures this information
00:55is trusted and immutable.