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00:00Time now is the 22nd year of the Showa era, just after the war.
00:06Kenmi Takamura, from Taiwan, who was in charge of Shinju in Kobe, hears a voice.
00:14It's been a long time since then, but I can't forget the taste of the beef I ate in Taiwan during the war.
00:30There was no beef at that time.
00:33I want to eat it again.
00:37They were people who came from Taiwan and Southeast Asia after the war.
00:44Beef was said to have been born in South China before the war, and was loved in Taiwan and Southeast Asia.
00:54However, in Japan, it was not yet known to the general public.
01:01Kenmin, from Taiwan,
01:04Kenmin, do you want to eat beef that much?
01:10The texture is different from udon or soba.
01:15You're from Taiwan, right?
01:17Shinju is good, but I want to make beef.
01:23Is it really better to make beef and spread it?
01:30This conversation gave birth to Kenmin's grilled beef.
01:37I feel nostalgic.
01:39The noodles are seasoned, so it's easy to make.
01:42I want to add one more dish.
01:44It's very easy.
01:46Steamed in a frying pan with meat and vegetables for 3 minutes.
01:52It is very popular now because it is the era of gluten-free noodles.
02:00This is good for people who don't like wheat.
02:02Sales have risen sharply in recent years.
02:09It's delicious.
02:11Delicious.
02:12And there are many people who remember this commercial.
02:17Mom, don't put bell peppers in Kenmin's grilled beef.
02:24Don't put bell peppers in it.
02:26It's a scary commercial.
02:28Why?
02:31This time, we will go to the nostalgic Kenmin's grilled beef.
02:47There is a Kenmin restaurant in Kobe.
02:51There is a 10-story self-service building near the Kobe Port Tower.
02:56Self-service building?
03:01Nice to meet you.
03:02Nice to meet you.
03:03I'm Takamura, the president of Kenmin Foods.
03:06Nice to meet you.
03:08This is Yuuki Takamura, the president of Kenmin Foods.
03:12He is the 42nd generation.
03:16What do you have in your hand?
03:18Kenmin's grilled beef is recognized as the world's longest-selling grilled beef brand.
03:28More than 70 years?
03:29It's been 75 years since it was established.
03:32It's long.
03:33Kenmin Foods makes about 150 kinds of beef only.
03:41In addition, they make rice pasta and rice paper.
03:45They are a company that specializes in rice-based products.
03:50In fact, beef is famous for being difficult to make.
03:55It's ambiguous.
03:56They grind the beef and make it into milk.
03:59Then, they dry it and make it into powder.
04:02Then, they steam it, harden it, and press it out.
04:05Then, they dry it again and steam it again.
04:08Kenmin Foods has been making this kind of beef for 74 years.
04:15How much is the annual income?
04:16The annual income is 9.3 billion yen.
04:22The annual income is 100 billion yen.
04:24It sounds like a lot of money.
04:29No, I don't think so.
04:31I had a hard time establishing it.
04:33I've been sticking to rice and making beef for 74 years.
04:40It doesn't shake.
04:46Kenmin Foods was established by Kenmin Takamura from Taiwan.
04:51He's handsome.
04:52After the war, he was in charge of buying and selling new rice.
04:57You're from Taiwan, right?
04:59You make beef, right?
05:00What?
05:04With such a conversation,
05:06Kenmin started making raw beef at his home in Showa 25.
05:13It was the start of using the remaining rice, 30 kilograms.
05:19However,
05:23Mr. Takamura,
05:26you stopped selling raw beef and started making something like somen.
05:31Yes.
05:32It's not somen.
05:33It's beef.
05:35Beef?
05:37What's that?
05:38Don't you know?
05:41If you write it in kanji, it's like this.
05:43Does it have kanji?
05:44Does it have kanji?
05:46I'll give you 10 seconds.
05:50Please write beef in kanji.
05:53Beef is like this.
05:59Beef is like this.
06:04Beef is beautiful.
06:07If you write beef in kanji,
06:12it's like this.
06:13I'm sorry.
06:15If you write beef in kanji, it's beef.
06:18I don't know.
06:19Please write beef in kanji.
06:23In order to spread beef, which is still not well-known,
06:29Kenmin worked hard with his wife.
06:33Hey, Yone.
06:34Why don't you take a break?
06:36It's okay.
06:37You should take a break, too.
06:39You're so cute.
06:43His wife's name is Yone.
06:45His real name is Yoneko.
06:48It's a coincidence, but they have a connection with beef.
06:52That's right.
06:55Their original location was a local restaurant.
07:00Welcome.
07:05It's really helpful.
07:07I was worried because I couldn't get beef.
07:12Kenmin spread beef to the people of Kobe little by little.
07:18His saying is...
07:20Rice is the king of the five countries.
07:24However, this voice is heard in the city.
07:31What is beef?
07:33What is that?
07:34I heard it's a hassle to make.
07:36Is it a hassle?
07:37That's why I don't have it.
07:40Beef, which is made from rice, is easy to cut and stick during cooking.
07:46It is said that it is difficult to cook even for professionals.
07:49Did you do something about it?
07:51Anyway, if you can't cook easily, it won't spread all over the country.
07:55That's right.
07:57In order to spread it to the world, you have to be able to cook it easily.
08:03Kenmin thought so.
08:07In the meantime...
08:09You!
08:10It's a big deal.
08:11What is it?
08:14A big incident that shook the life industry.
08:18What is it?
08:20It's a big deal.
08:22I think I understand.
08:24In 1933, Risshin Foods released the world's first instant ramen.
08:32It was an innovative convenience that could be made in two minutes by boiling water.
08:39In fact, a few years ago, Kenmin was focusing on the development of instant noodles for beef to make it easy to cook.
08:50If I make instant ramen, will everyone eat it?
08:57The first thing he tried was to dry it in the sun.
09:02However...
09:05You!
09:06It's raining!
09:08What?
09:10It's hot!
09:14It depends on the weather.
09:17And if you dry it slowly, it takes a long time to boil it again.
09:27The shock of instant ramen was invented at that time.
09:32How to dry it is...
09:35It was a method of instant boiling and drying that puts the noodles in oil and evaporates the water in an instant.
09:45Are you frying it?
09:46In fact, Kenmin had already tried this method.
09:50However...
09:51If I fry it in oil...
09:54It's spread out.
09:55Can't I use rice?
09:58No.
09:59It will swell up at night.
10:04If you fry beef in oil, it swells up and can't be boiled again.
10:11It was a big difference between wheat and rice.
10:16Kenmin is trying to find a way to dry it without using oil.
10:20In such trouble...
10:24You!
10:25Drink some tea and take a break.
10:27I'm sorry.
10:29He got a hint from Yone's behavior.
10:37This is it!
10:39What is it?
10:42It's tea!
10:44Tea leaves.
10:45Tea leaves dry out, right?
10:48What Kenmin noticed was...
10:50The leaves of tea that were badly dried.
10:54Tea leaves.
10:56When he looked into it, he found that there was a dryer for tea.
11:01It was a machine that dried tea leaves in a hot wind.
11:05When Kenmin brought it from Shizuoka, it worked.
11:12This is amazing.
11:13It costs a lot of money, doesn't it?
11:16By the way, this method is still used to make beef.
11:21That's why it's healthy.
11:23It's beef that couldn't be fried in oil.
11:27It may have been a method of drying at that time.
11:31It's low in calories and healthy.
11:34It may have been the noodles of that time.
11:40In addition, he added flavor to the noodles to make it easier to cook.
11:45The soy sauce flavor that continues to this day was created by Yone's wife.
11:52It's a combination of husband and wife.
11:55Ten years after its development, the world's first instant fried rice noodles were born.
12:02It was the result of Kenmin's love for rice and his wife's love for Yone.
12:10I eat a lot.
12:12It depends on the season, but I eat gluten-free.
12:15At that time, I eat rice and chickpeas.
12:19At that time, there was a day when it was almost grilled beef.
12:23Grilled beef was delicious.
12:26I'm embarrassed to say that the noodles were seasoned.
12:29I don't know.
12:30Because I don't make it.
12:38It was the 1980s.
12:41Welcome.
12:42How about Kenmin's grilled beef?
12:46Kenmin's grilled beef was sold in supermarkets and sold steadily.
12:54However, there was a limit to spreading this PR method all over the country.
13:01In the meantime, Kenmin's son, Takamura Issei, who later became the second president, made a decision to spread it all over the country.
13:14Actually, I've been doing it so far.
13:17I made a little bit of money from the actual advertising sales.
13:20I put that money in my son.
13:24If I failed, I would have been called the president's stupid son.
13:30He invested his budget to take such a risk.
13:35This is it.
13:38Mom.
13:40Please put bell peppers in Kenmin's grilled beef.
13:45Please put bell peppers in it.
13:48Please.
13:49Please.
13:52Yes, TV commercial.
13:54TV commercial.
13:56The commercial with a big impact is over.
13:59This commercial is amazing.
14:01The person who came up with this is a genius.
14:03I agree.
14:04I miss it.
14:05I remember it.
14:07I feel like I was scared as a child.
14:09I remember it because it was a scary movie and had a big impact.
14:14I was scared, so I didn't have a good image of the role.
14:18When I was a child.
14:19Why did you decide to make such a strange commercial?
14:24I didn't have enough budget.
14:27I was told to make a commercial that I would never forget once I saw it.
14:31So I ordered it from myself.
14:33The food company said it was almost time.
14:37I think I was able to do it because it was my position.
14:44However, there were a lot of complaints.
14:47I don't think there is such a commercial in Japan.
14:49I was scolded a lot by the people who grew bell peppers.
14:53I remember calling them and asking them to send me out.
14:57I was scolded because I couldn't eat bell peppers because I was told that.
15:03However, bell peppers are included in the last Shizuru.
15:09Please understand that it is included.
15:14Although he was scolded, the sales of bell peppers rose sharply.
15:19The name of the people of the prefecture was nationalized.
15:24And bell peppers will be noticed in the 2010s.
15:29Why is that?
15:32The concept of gluten-free food has spread.
15:40The concept of gluten-free food is to eat food that does not contain gluten such as wheat.
15:47Originally, it was for people with wheat allergies.
15:51However, it became a hot topic because the world-famous tennis player Novak Djokovic adopted it.
16:00Because of this trend, people began to eat rice noodles and beef.
16:10In the meantime, Mr. Yuki Takamura became the president.
16:16The third generation of young people will make three reforms.
16:25There was a voice in the people's food.
16:31President.
16:33Look at this.
16:34What's up?
16:36There is also such a voice.
16:41I recently moved.
16:43Grilled beef is not sold at a nearby supermarket.
16:47I used to eat it well, but it's a pity.
16:50No, that's not possible.
16:54Our grilled beef is 95% of the total domestic consumption.
16:59I'm sure you'll put it in the supermarket.
17:03It's hard to find it.
17:06There was such a problem.
17:11Do you know which corner of the supermarket the grilled beef is lined up?
17:18Ramen?
17:19No, it's not ramen.
17:23I have an image that it is sold at the ramen corner.
17:28In fact, it is often sold in a completely different place.
17:34Fruits, Chinese ingredients, etc.
17:37There are many places to sell depending on the supermarket.
17:41This is the cause of not being able to find it if the supermarket changes.
17:47Where is the best place to put it?
17:50Yuki gave some instructions.
17:55Yoshida-kun.
17:58Can you negotiate to put it in the supermarket?
18:05President, that's reckless.
18:09Here is a 10-second quiz for Suzuki Sariya-san.
18:13Did the president think that if he put it in the supermarket, the sales would increase?
18:19If you think about it normally, it's a place for Chinese ingredients.
18:22It's a place to sell sweets.
18:25Why?
18:26I think it's a place where children want to eat.
18:32Is it wrong?
18:34Chinese ingredients.
18:36You want me to put it there?
18:40It's a place to sell vegetables.
18:44Yes, it's a place to sell vegetables.
18:47He put it there?
18:49The reason why grilled beef was so popular during the pandemic was because it was a place where you could eat a lot of vegetables.
19:00So, it was decided that it would be better to put it in a place where you could sell vegetables.
19:07However, the situation was not so simple.
19:15Can you put it in a place where you could sell vegetables?
19:20Beef?
19:21Yes.
19:22In a place where you could sell vegetables?
19:23Yes.
19:25That's impossible.
19:27It's decided that the person in charge of the beef is the person in charge of the noodles.
19:33In the supermarket, the person in charge is different depending on the place.
19:36For example, the person in charge of the noodles didn't let go of the beef that was selling.
19:44I see.
19:45I've known for a long time that it's difficult to challenge such things.
19:51So, I thought it was quite difficult.
19:55How did you overcome it?
19:57A wall that cannot be overcome.
19:59However, Yoshida starts to twist the mystery.
20:04I see.
20:08It's a long story.
20:09It's a long story.
20:10It's a long story.
20:11It's a long story.
20:12Here is the question.
20:15What is the solution to the problem of not being able to put it in a place where you could sell vegetables?
20:23It's a matter of pressure.
20:27Pressure.
20:28It's like a boss in the industry.
20:30Yes.
20:31It's like a high-level battle.
20:32Yes.
20:33I'm the president of the beef industry.
20:34You have to do like this.
20:36It's like an island that you cannot move.
20:38I see.
20:39A lot of scary words come out.
20:41Island.
20:42You can put it in a place where you can put vegetables.
20:47You can put it in a place where you can put vegetables.
20:50It's a battle with packages.
20:51It's a battle with pressures from the boss in the industry.
20:53Well, how is it?
20:55That's such a bad answer.
20:58Mr. President, can you do it?
21:00Oh, really?
21:10The solution to the problem of not being able to buy vegetables at the supermarket is...
21:19Hello, is this Mr. Murakami?
21:22I'm sorry for the sudden visit.
21:25The one who called is a vegetable vendor.
21:28Excuse me.
21:30What?
21:32Mr. Murakami!
21:33You did it!
21:35Really?
21:37I guess I'll just have to say it.
21:39Wait a minute.
21:40This is what happened when he called.
21:46He collaborated with a bean sprout maker and placed a pop with a picture of beef in a vegetable vendor.
21:55In this way, he was able to successfully sell grilled beef to the vegetable vendor he had been hoping for.
22:03I see.
22:05We're talking about whether or not we can make a bean sprout counterfeit.
22:14On the other hand, he placed a bean sprout on the package of grilled beef and aimed for a growth effect.
22:20Bean sprouts are delicious.
22:22In this strategy, he collaborated with Mr. Ken Miyazaki.
22:27Since then, he has been able to collaborate with various vegetables to increase sales steadily.
22:37I was able to make a bean sprout counterfeit.
22:41The next day
22:46When I looked at the home page of Ken Min,
22:50I found the word, one recipe a day.
22:53Did you know that a new recipe was uploaded every day?
23:00Mr. Takabura, who started a new team with 30 people in the company and 30 people outside the company,
23:05and ordered the distribution of one recipe a day.
23:09It's hard.
23:11Mr. Satomi Shishihara, the editor-in-chief, is in charge of this project.
23:18It's really hard.
23:20I'm under a lot of pressure.
23:22I have to get the president's approval to be able to distribute it.
23:26I'm trying to raise the taste level so that I can pass.
23:31Here are the top three unexpected arrangements of beef that the editor-in-chief Shishihara chose.
23:38The third place is perfect for outdoor.
23:41It's beef.
23:45Add tomato juice and water to the beef and heat it.
23:50In the meantime, crush the retort hamburger and put it in.
23:56If you add black pepper and cheese, it's done.
24:00Wow, it looks delicious.
24:01In the demi-glace hamburger, the umami of meat and tomato are added.
24:07The umami of grilled beef, chicken broth, and soy sauce is added to create a delicious tomato sauce.
24:19It's gone.
24:21It's Italian.
24:22It's Italian.
24:24It's easy for children to eat.
24:28Thin noodles.
24:30The second place is crispy.
24:33The beef is grilled.
24:37Add water to the beef and heat it in the microwave.
24:41Add potatoes and cheese to it and mix well.
24:47It's done.
24:49It looks delicious.
24:56It's really delicious.
24:57It's really delicious.
25:00It looks like hashed potatoes.
25:06No, it's a galette.
25:08Don't say it's a hashed potato because you've never eaten a galette.
25:13The first place is Switch Sake.
25:16The beef is grilled.
25:19Add beef, vegetables, and chicken to the rice cooker and add curry powder soup and butter.
25:26I can't put it in the rice cooker.
25:28It goes well with curry.
25:30After that, turn on the switch.
25:33Biryani is done.
25:35What is biryani?
25:37Biryani is originally made from rice, so if you heat it in the rice cooker, it will be soft and chewy, so it is very suitable for cooked rice.
25:48It's like Indian food.
25:49I'll try it.
25:53Wow, it's delicious. It makes me want to eat more.
25:57The texture is soft and it feels like rice.
26:04Thanks to these recipes, the number of accesses, which was less than 100,000 a month, has increased by more than three times.
26:11This September, a unique rice noodle was released and became a hot topic.
26:24It's a noodle with no difference at all, but if you look closely at the cross section,
26:31Mr. Madoka, it's a familiar shape, isn't it?
26:35That's a mouse.
26:37Yes, it's a Mickey Mouse-shaped rice noodle.
26:42After three years, it finally collaborated with Disney.
26:47It's a collaboration.
26:49It's the first time for children with wheat allergies to be able to eat beef or noodles.
26:58It's wonderful.
27:00I think they can enjoy it more if it's shaped like Mickey.
27:05There are a lot of children with allergies.
27:09We developed it while thinking about children who eat noodles for the first time.
27:16In addition to fun, there is another merit.
27:22It's a merit.
27:25Here's the question.
27:26Here's the question.
27:29What is the merit of the shape of the Mickey Mouse noodle?
27:35I might have bought it.
27:38I got it.
27:40Are you confident?
27:42When you boil it in hot water, the noodle is completed very quickly.
27:50In other words, it's boiling fast.
27:56I see.
27:58Something is increasing compared to normal noodles.
28:05You tried to sell beef noodles by various means.
28:09Have you ever had a hard time to sell CDs?
28:14First of all, you are a reggae singer.
28:17Of course, Madoka is a singer.
28:19I don't know if it's a hard time.
28:20Every Saturday and Sunday, I held a live concert.
28:23I held about 100 concerts a year.
28:26I went to various places.
28:29You must have sold CDs on Saturdays and Sundays.
28:31You held a live concert.
28:33Yes, I sold CDs.
28:35I got a lot of fans.
28:37You were very popular at that time.
28:39What do you mean by that time?
28:41It's like you've known me for a long time.
28:43It's like you've known me for a long time.
28:45It's like we've met for the first time.
28:47It's like we've met for the first time.
28:48When was that?
28:50What about you, Madoka?
28:52I made a promotional video.
28:54Promotional video.
28:56It's a song called, I want to see you.
28:59It's a song called, It's raining at night.
29:03I took a shower in the rain.
29:07I sang it while taking a shower.
29:09It's raining at night.
29:12I sang it while taking a shower.
29:14I sang it while taking a shower.
29:16I knew there was a camera.
29:18I knew there was a camera.
29:20I did a lot of NG with this.
29:22I did a lot of NG with this.
29:24But it didn't sell at all.
29:26But it didn't sell at all.
29:28I don't know anything about it.
29:30You said it didn't sell.
29:32You said it didn't sell.
29:34You said it didn't sell.
29:36Mickey Mouse-shaped noodles.
29:38What are the unexpected benefits?
29:40What are the unexpected benefits?
29:42It's a cross section of Mickey noodles.
29:44Compared to round noodles,
29:45Don't you think there's something that's increasing?
29:48Is it spiciness?
29:50That's right.
29:52In fact, by making it a cross section of Mickey,
29:55The surface area of the noodles has increased.
29:58I see.
30:00The shape has become more complicated,
30:02The surface area has become more complicated,
30:04The surface area has become more complicated,
30:06In other words,
30:08The taste of the noodles has become easier to mix.
30:10The taste of the noodles has become easier to mix.
30:12It's frustrating.
30:13I didn't know how to make it until I made it.
30:15As a result,
30:17The sauce mixes well.
30:19It's a light taste.
30:21Even if it's a little salty,
30:23It's a good thing to be able to feel it delicious.
30:26It's delicious when you mix it.
30:28A delicacy that continues to evolve in all aspects.
30:31A delicacy that continues to evolve in all aspects.
30:33What is President Takamura's point of inquiry?
30:35He is a strict president, so he thinks about recipes every day.
30:38He is a strict president, so he thinks about recipes every day.
30:40It's a taste that only one can taste.
30:43It's a taste that only one can taste.
30:45By making things better for the business we do only,
30:47By making things better for the business we do only,
30:49I wonder if I can provide new ideas and new values.
30:53I wonder if I can provide new ideas and new values.
30:56I wonder if I can provide new ideas and new values.
31:02Being the third generation is also amazing.
31:04Shift and further innovate
31:07It's okay.
31:09I think this is good enough.
31:11It's good enough, but you're still going that far.
31:15A town hotel in a residential area that's not a tourist attraction.
31:18Is the business going well?
31:22A town hotel that suddenly appears in a residential area that's not a tourist attraction.
31:26This series is interesting, isn't it?
31:28It's a project to ask if the business is going well while taking care of the business.
31:34The person who visited this time is...
31:37I came to Fujidera City.
31:41To be honest, I don't think Fujidera is a tourist attraction at all.
31:49Fujidera is a town where you can't stop at the airport and you have to stop at the bus terminal.
31:55I don't think it's a tourist attraction at all.
32:01Oh, this is it.
32:03It's a hotel called Sennaria.
32:06I wonder if it's open today.
32:09Sennaria, a hotel 5 minutes' walk from Fujidera Station.
32:15It's covered by a big tree and you can't see inside because of the reflection of the glass, so it's hard to get in at first glance.
32:22Is there such a narration?
32:24To be honest, I don't know if people will come.
32:26In the old days, there was a stadium called Kintetsu Buffaloes at Fujidera Stadium.
32:33It's true that it's been demolished now, but Fujidera Stadium was the home of Kintetsu Buffaloes.
32:41In Nobunari's prediction, it's a hotel that survives while eating up the profits of that time.
32:51Excuse me.
32:53Oh, it's automatic.
32:55Wow, it's automatic.
32:58The space is spacious.
33:00Hello.
33:02Yes, it's beautiful.
33:04My name is Nobunari Oda.
33:06Welcome.
33:08Thank you for coming.
33:10How many years has this hotel been open?
33:13It's one year older than me, so it's been 76 years.
33:19I don't know how old you are.
33:21Are you 75 years old?
33:23No, I'm not.
33:25What?
33:27You're beautiful, but you're not.
33:29The hotel was established 73 years ago.
33:32What year was it established?
33:34Mr. Okumura is the second generation owner.
33:38The entrance is filled with the feeling of the Showa period, such as the doll and the unique pattern of the floor.
33:46Let's take a look inside.
33:50Wow.
33:52Is this the bathroom?
33:54Yes, this is the bathroom.
33:56Wow, it's spacious.
33:58It's spacious.
34:00It's really spacious.
34:02It's really nice.
34:04It's nostalgic.
34:06The bath is made of stainless steel, which was popular around the Showa period.
34:13Oh, Nobunari found something.
34:18Is there a woman in the back?
34:21This is the private room.
34:23What is a private room?
34:25It's a private room.
34:27This is also a private living space for the owner, which is unique to the Showa period.
34:35It's a family room.
34:37Let's take a look at the guest room.
34:45Come in.
34:47Wait a minute.
34:49It's a bed.
34:51It's really nice.
34:53There is a table and a chair.
34:56It's very neat.
34:58To be honest, it doesn't feel like a hotel.
35:02It feels like a hotel.
35:04The unit bus is also well-equipped.
35:08It's enough.
35:10How much is a night here?
35:1310,000 yen for two people.
35:15One person?
35:165,000 yen.
35:18It's cheap.
35:20If you stay alone, it's 6,000 yen.
35:22Can you use it alone?
35:246,000 yen.
35:26I often want to stretch at a hotel.
35:29I'm curious about the size of this room.
35:32It's enough.
35:34It's enough.
35:36It's cool.
35:38You just want to show it, don't you?
35:40It's cool.
35:42It's amazing.
35:44There is also a six-bed room type for two people.
35:48This is 9,000 yen.
35:50I like this room.
35:52When I found out about this hotel,
35:54I asked him why he runs a hotel in a place that is neither a tourist destination nor a commercial area.
36:02My guess is
36:04Fuji-dera-kyu-jo.
36:06Kin-tetsu Buffaloes.
36:07Kin-tetsu was weak.
36:09Customers don't come here.
36:12When Kin-tetsu said he would go to Osaka Dome and quit here,
36:19no one stopped him.
36:22Suddenly, the owner of Kin-tetsu Buffaloes is angry.
36:27What kind of customers do you have?
36:31Fuji-dera-kyu-jo was the holy place of Nanshiki Yaki when I was a high school student.
36:36Is that so?
36:38It is now referred to as Akashi-kyu-jo.
36:42When I was a child,
36:44my parents relied on such students to stay.
36:49I see.
36:50Nanshiki High School Baseball Championship was held in Fuji-dera-kyu-jo
36:54against the official baseball tournament held in Koshien.
37:01Many students came from all over the country.
37:04In the old days, this hotel was so busy that it couldn't keep up.
37:10But now that Nanshiki baseball is gone,
37:15I want to go to a badminton and volleyball training camp.
37:21I want to go to a volleyball training camp.
37:26Fortunately, there is a sports high school nearby,
37:29and the camp is the source of income.
37:34Now, let's get to the point.
37:38How is the management of this hotel?
37:41It's tough.
37:43It's tough.
37:46Tough?
37:47Yes.
37:48Is tough a bad word?
37:50It's close to a bad word.
37:52Do you have any ideas to increase the number of guests?
37:57No, I don't have any ideas.
37:59Actually, I'm not the only owner of this hotel.
38:04I have a second wife.
38:06What?
38:08What is the other face of the owner of this hotel?
38:13Wait a minute.
38:14No way!
38:21How is the management of this hotel?
38:24It's tough.
38:26It's tough.
38:27Actually, I'm not the only owner of this hotel.
38:32I have a second wife.
38:35What?
38:36When she was shown to the room on the first floor,
38:40there was...
38:42Please come in.
38:48Is this it?
38:49Yes, it is.
38:50Is this a beehive?
38:52It's a beehive in front of the house.
38:53Does this mean that your wife is a teacher of this beehive?
38:58She is a performer.
38:59A performer?
39:01Human cup holder.
39:03What?
39:05No way!
39:07Is she a real human cup holder?
39:09Please shake hands with her.
39:11She is a performer.
39:13She is not just a performer.
39:16She is a real human cup holder.
39:19You don't know me, do you?
39:21You don't know me, do you?
39:29He is a fool.
39:32He is a fool.
39:33He teaches how to handle bees at this hotel.
39:37He is cool.
39:41He is a real human cup holder.
39:45He is a real human cup holder.
39:46He is working hard to pay for this hotel with his beehive.
39:52It's a little rude to say that I can make money with just this beehive.
39:57but if you leave the inn and move to Akajina with just one Chikuzenbi?
40:06The inn is a family business.
40:09My parents left it to me.
40:12I have to keep it going.
40:16I was able to continue this business because I had an inn.
40:26That's why I want to keep it going.
40:30Conclusion!
40:34Since it's an important family business,
40:36no matter how strict the management is, it won't stop.
40:41It's a local product that has increased the sales of grilled beef by collaborating with a vegetable maker.
40:47There are also other products that have succeeded in good idea strategies.
40:53Please take a look at this product.
40:56Ajinomoto Cooked Oyster Sauce
40:59This is a long-selling product that has been on sale for 29 years.
41:02This won first place in the share market last year, using the strategy of Idea Mansai.
41:08I don't use oyster sauce much.
41:11Oyster sauce is often used in Chinese food, so it's hard to increase sales.
41:19I thought it would go well with boiled lettuce.
41:29This is the strategy.
41:31Fujiwara Tatsuya?
41:33What does it say?
41:34Lettuce Preservation Newspaper Oyster Sauce x Lettuce
41:38There is a small product on the left.
41:42Lettuce is easy to store in newspapers.
41:49This is a newspaper advertisement.
41:52Lettuce Preservation Newspaper Oyster Sauce
41:59Lettuce is the face of Fujiwara Tatsuya.
42:02It's the face of Fujiwara Tatsuya.
42:05It's interesting.
42:06What happens if you put this in the refrigerator?
42:10It's interesting.
42:11You can see Fujiwara Tatsuya every time you open it.
42:15This became a hot topic on SNS.
42:18Did you sell it?
42:21This is a collaboration product.
42:28What is this?
42:30Lettuce Preservation Newspaper Oyster Sauce
42:33Lettuce Preservation Newspaper Oyster Sauce
42:43This is a collaboration product.
42:48This is a collaboration product with a lettuce farmer.
42:59Lettuce Preservation Newspaper Oyster Sauce
43:05This is the picture that was 24 per cent sold.
43:12The picture is a typical old family photo.
43:15Lettuce Preservation Newspaper Oyster Sauce
43:19Lettuce Preservation Newspaper Oyster Sauce
43:24Even if the product is good, did not sell.
43:26The beef was good, but I didn't have it with everyone else.
43:29That's when I realized how easy it is to use.
43:32I can't believe you're saying that here.
43:35I'm serious. I'm trying my best.