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00:00two candidates and one campaign taking place online.
00:03I already keep you waiting, complicated business.
00:06The main social media networks such as YouTube, TikTok, Instagram, Facebook,
00:11X are now the new battlefield to gain more followers and therefore gain more votes.
00:17This campaign is taking place in a post-traditional media era.
00:21Today it's a digital strategy which is blurring the lines.
00:25We no longer have the time for speeches like when Hillary Clinton
00:29faced Donald Trump in 2016.
00:31On social media networks we're seeing this.
00:41Between the candidates there are no more rules.
00:44Beyond the official declarations there are conspiracy theories and all sorts of accusations
00:50with the US Secret Service accusing Russia of interference and originating fake videos.
00:56Billionaire Elon Musk, a supporter of Donald Trump, posted a video on X which achieved 135 million views.
01:06It used the voice of Kamala Harris but it was fake news.
01:10Elon Musk didn't even specify that this video wasn't real.
01:15The use of artificial intelligence is erupting
01:18with videos like this one of Donald Trump armed or Kamala Harris being arrested.
01:24So what is the impact of these made-up images and can they influence the outcome of the election?
01:30Studying these social media posts in the future can potentially tell us more.