Filipinos demand proof before trusting institutions

The Manila Times

Filipinos demand proof before trusting institutions  Public relations agency EON Group  launches the 2024 Philippine Trust Survey, a crucial resource for understanding the dynamics of public trust in the Philippines. In its ninth iteration, the study found that Filipinos now demand proof before extending their trust in institutions.  EON Co-founder Junie del Mundo said that the Philippines was now witnessing an 'accountability revolution' where Filipinos expect institutions to act with integrity and deliver result.   Video by Red Mendoza  Subscribe to The Manila Times Channel - https://tmt.ph/YTSubscribe  Visit our website at https://www.manilatimes.net    Follow us:  Facebook - https://tmt.ph/facebook  Instagram - https://tmt.ph/instagram  Twitter - https://tmt.ph/twitter  DailyMotion - https://tmt.ph/dailymotion    Subscribe to our Digital Edition - https://tmt.ph/digital    Check out our Podcasts:  Spotify - https://tmt.ph/spotify  Apple Podcasts - https://tmt.ph/applepodcasts  Amazon Music - https://tmt.ph/amazonmusic  Deezer: https://tmt.ph/deezer  Tune In: https://tmt.ph/tunein   #TheManilaTimes  #tmtnews  #filipino  #accountability  #turst

Transcript

00:00I want to start by saying how grateful I am to see all of you here today.

00:06It is not often that we gather to discuss something as intangible yet immensely powerful as trust.

00:15Yet, here we are, united in our understanding that trust is at the heart of every meaningful relationship.

00:25My experience as a former diplomat and now as an entrepreneur and salesman for our country

00:32has taught me many lessons, but none more important than the sheer force that trust wields.

00:39In diplomacy, trust is the quiet cornerstone that not only manages relationships among states,

00:49but also builds bridges between leaders and fosters soft power.

00:55The same applies to the world of business and nation branding.

01:00Without trust, even the most carefully negotiated agreements or ambitious ventures can unravel.

01:08But with trust, barriers dissolve, partnerships flourish, and what once seemed impossible becomes achievable.

01:17That understanding did not leave me when I transitioned from diplomacy to living beyond.

01:24It stayed with me and fueled our decision to create the Philippine Trust Fund.

01:30Now, on its 13th year and in its ninth iteration, I am incredibly proud of how this initiative has evolved.

01:42And I am even prouder that for this version we have partnered with the Development Studies Program of the Ateneo de Manila University,

01:51working with an institution that shares our commitment to understanding and nurturing trust,

01:58has elevated our research to newer heights.

02:02Why do we at E.ON invest so deeply in our understanding of trust?

02:09Because trust is more than a concept to us. It's our greatest weapon and shield.

02:16It's what sets us apart. It's what empowers us to foster genuine relationships,

02:23create meaningful change, and navigate complexities with integrity.

02:29I've always believed that trust is the ultimate differentiator,

02:35and I am thrilled to share how the latest Philippine Trust Study shines a light on this ever-evolving landscape.

02:44This year's theme, the Accountability Revolution, reveals how trust in the Philippines has become more nuanced,

02:54more conditional, and more carefully taken.

02:58Our research shows that Filipinos now demand proof before belief.

03:03We want to be certain that promises are kept, that actions align with words, and that institutions remain transparent and accountable.

03:14As we unveil the 2024 Philippine Trust Study today, I hope it challenges you to think differently about trust.

03:25Whether you're a leader, a policymaker, or a media professional, I encourage you to consider

03:33how can you earn and sustain trust in a world where expectations have shifted?

03:40How can you make trust a core part of relationship and work?

03:47Trust will continue to shape our society, our institution, and our future.

03:54And at EON, we remain committed to championing these goals,

03:59not only as a business imperative, but as a personal mission of lift and empower our communities.

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