キャラビズジャーナル 2024年11月10日 タカラトミー（後編）
#EnglishMovie #cdrama #drama #engsub #chinesedramaengsub #movieshortfull
#EnglishMovie #cdrama #drama #engsub #chinesedramaengsub #movieshortfull
Category
🎥
Short filmTranscript
00:00The Japanese character business market is 2.6 trillion yen in size.
00:09In addition, the market is expanding at the global level, and among the top 10 IP sales rankings in the world, five Japanese characters are ranked in.
00:20It is an industry where demand is growing both in the world and in Japan.
00:24I, Kotaro Uegaki, will cover the current situation of the industry, which is attracting attention from around the world.
00:34Galabis Journal
00:36Wow, it's a demonstration.
00:40We are focusing on the expansion of the age axis and the expansion of the regional axis.
00:45You're trying to expand the two axes, right?
00:48Are these all diamonds?
00:49Yes, all of them.
00:50Are they real diamonds?
00:51It is said to be worth about 100 million yen.
00:54Wait a minute, I'm scared.
00:57The expression of the tire is precise.
01:00The price is high.
01:02Is that so?
01:09Now, I would like to ask you about the relationship between toys and characters.
01:15I would like to introduce you to Matsuno, who is in charge of the character products of Tomica.
01:23Nice to meet you.
01:25I'm Matsuno, and I'm in charge of Dream Tomica at Tomica.
01:30Nice to meet you. I'm Kotaro Uegaki, an announcer at Fuji TV.
01:34I heard that you are in charge of Dream Tomica. What is Dream Tomica?
01:40What is Dream Tomica?
01:43Dream Tomica is a collaboration series between Tomica and characters with the concept of Tomica's dream collaboration.
01:51That's why it's called Dream Tomica.
01:53We have a lineup of 20 types of Dream Tomica.
01:58I see.
02:00It's easy to understand that it's a collaboration with characters.
02:05There are Pokemon, Pikachu, and Tomica.
02:09There are also many unique designs.
02:11Yes, there are.
02:13The Harapuka Omushi comes from a picture book, right?
02:16That's right.
02:18The other side also has a design.
02:21Oh, it's cute.
02:22If you've ever read a picture book, you've probably seen this design on a page.
02:29This is also a very unique design.
02:34I think this is a very unique design.
02:37Actually, the lid can be opened.
02:40I see.
02:42You can see the ingredients inside.
02:44Wow.
02:46You can clearly see the ingredients inside.
02:50It looks delicious.
02:52The Harapuka Omushi is a dream.
02:55How does the collaboration between Tomica and characters have a positive effect?
03:02I think it's an opportunity for customers who haven't purchased Tomica to get to know Tomica and get their hands on it.
03:10When it comes to character collaborations, I often hear that there is a mutual interest among fans.
03:16I think that's the case with Tomica as well.
03:19Does that play a role in expanding the age range?
03:23Yes, that's right.
03:25You've done a lot of collaborations. How do you choose your characters?
03:30First, I look for characters that match the brand Tomica.
03:37For example, this Mario Kart.
03:42Mario Kart!
03:44It's 100% Shinwa.
03:46It's 100% Shinwa?
03:48Yes, Mario Kart is a racing game, so I think it's perfect for Tomica.
03:54I'm also conscious of trends.
03:58For example, I collaborate with characters that are celebrating their anniversary.
04:05For example, this Hello Kitty.
04:09Hello Kitty!
04:10This year is the 50th anniversary of Hello Kitty, so I'm collaborating with her.
04:17This is Kitty, but she's supposed to weigh three apples.
04:24So I have three apples on my table.
04:27I'm trying to create a collaboration with the characters.
04:33Also, when you collaborate with a character,
04:37you can surprise your customers with a cup noodle or Masaka.
04:42It's a good way to make them happy.
04:47When I see this Dream Tomica cup noodle at a store,
04:51I want to get it right away.
04:54Dream Tomica Cup Noodle
04:59This is the cup noodle.
05:02And this is Kirby the Star.
05:05I don't think this is a car.
05:09That's right.
05:11I don't know if this is a car or not.
05:16But this is interesting.
05:18But this is a Tomica.
05:22It has wheels.
05:25So if it has wheels, it's a Tomica.
05:30If it has wheels, it's a Tomica.
05:33That's amazing.
05:35I think that's a famous saying.
05:39Next is the Plarail.
05:41Oh, it's already blue.
05:47I'm Otaro Uegaki, a Fuji TV announcer.
05:49I'm Nito Takara.
05:50Nice to meet you.
05:52When I was a kid, I grew up on Plarail.
05:56I was 5 or 6 years old.
05:58I built a city in my room and ran on Plarail.
06:03I especially like the Kintetsu Iseshima Liner.
06:08I wanted to prepare it for today, but it was a long time ago.
06:13It was released in 2002.
06:16I was born in 2001.
06:20Thank you for the product.
06:24We have a lot of products.
06:27Do you like Kintetsu?
06:30I like Kansai Railway.
06:33This is from Wakayama.
06:36It's Panda Crucial.
06:38It's a popular train from Nishi-Nihon.
06:43It's already a Plarail.
06:45It's been around for a long time.
06:47The most familiar color is the Hankyu 1000 series.
06:52I'm holding it in my hand.
06:56The azuki color is unique.
06:58It's the color of Hankyu.
07:00It's the Hankyu color.
07:02Next to it is Shimakaze from Kintetsu.
07:05Kintetsu's special tour, Shimakaze.
07:08You know a lot.
07:10It's a pattern from Osaka Namba, Kyoto, and Nagoya.
07:14It's connected to Kashikojima on all three sides.
07:17Kashikojima station has 2 and 3 trains lined up.
07:20I don't know what's next.
07:26We saw it in the archive room.
07:29The original Plarail was a plastic train rail set in 1959.
07:37It was a hand-rolled train.
07:40There was no motor.
07:41When did you start using batteries?
07:44Two years later.
07:46That's pretty early.
07:48In 1961, a single carbon battery and a 3-car train were made.
07:58It's still in use today.
08:00It was made at a very early stage.
08:03Are you particular about making Plarails?
08:07Yes.
08:09Plarails are different in size.
08:14I'm particular about how to make it look like a 3-car train.
08:25For example, Hayabusa.
08:28You can see Hayabusa right away.
08:32Hayabusa has a longer nose.
08:37But it looks like a Hayabusa.
08:41That's right.
08:43I'm particular about making it look like a 3-car train.
08:50I see.
08:52You're careful to make it look like a 3-car train.
08:59Yes, I'm particular about that.
09:01The rails are different.
09:04Yes, compared to other Plarail products, this one is more for adults.
09:11Does that mean it's a Plarail Premium?
09:14That's close.
09:16It's a Plarail Real Class.
09:18A Plarail Real Class.
09:20That's close.
09:22I think it's similar to Tomica Premium.
09:24That's right.
09:26I'm particular about making it look like a 3-car train.
09:33I'm particular about making it look like a 3-car train.
09:41I see.
09:43I see.
09:45You're particular about how to make it look like a 3-car train.
09:49If it's a 201 series, it changes.
09:52You can change the shape of the seat.
09:55You can change the shape of the seat.
09:59It's fun to look through the window.
10:02That's right.
10:04This is amazing.
10:07When do you feel the most rewarding when you're working?
10:12When a new product comes out, I often go to a toy store.
10:16I often go to a toy store.
10:18I often see kids holding boxes when they walk.
10:25I see kids holding boxes when they walk.
10:28I see kids holding boxes when they walk.
10:32When I see a kid holding a box, I look at the person in front of me and say,
10:37I see a kid holding a box.
10:40That's true.
10:42Kids hold boxes, right?
10:43Kids hold boxes, right?
10:45Yes, because it's easy to hold.
10:47I'm happy that I'm involved in a brand that makes you want to take it outside.
10:54That's right.
10:56What's the difference between the old and the new Plarail?
11:00The car hasn't changed since 1961.
11:05But there's one thing that hasn't changed.
11:08This.
11:10It's a rail.
11:13It's evolving little by little.
11:16It's evolving, but it's all connected to the old one.
11:24Is this a third-generation rail?
11:28That's right.
11:30It's connected to the rail from 65 years ago.
11:34It's connected.
11:36This is the original rail.
11:38This is the original rail.
11:39It doesn't look like it's the first generation at all.
11:45It doesn't look like it's the first generation at all.
11:47This is the current rail.
11:49This is the Plarail you see a lot now.
11:51The Plarail you see a lot now has fine grooves carved vertically.
11:56It's harder to slide and easier to run.
11:59There's a 60-year difference here and there.
12:03These three rails are all connected.
12:07That's right.
12:09So even children can play with the rails inherited from their parents.
12:13It's almost the fourth generation.
12:16Is that so?
12:18The fourth generation.
12:20The fourth generation of the Plarail
12:28You said you had a request.
12:31What is it?
12:32We've prepared a layout using rails and scenery.
12:39You drew a rail and made it into a single track.
12:44We've prepared a town made with Plarail.
12:48I'm sure there's an effective way to make a layout for the exhibition at the store.
12:53Please teach me how to make a layout.
12:56So you can play with it after you get home.
12:59I have to buy a new one for that.
13:03Plarail
13:08How is it?
13:10This is amazing.
13:12I don't think many people will see this.
13:16It might be a little difficult to make at home.
13:21So this is a layout.
13:24Yes, it's a layout.
13:26If you have a layout at the store, will the customers be happy?
13:29Yes.
13:31Plarail is hard to imagine how to make a layout just by looking at the parts.
13:37So we want you to remember how to make a layout.
13:42That's right.
13:44That's what we want to make.
13:46What are the important points in making a layout?
13:50If you make a Plarail layout, it will be a layout that sticks to the ground.
13:56So we want to add a little bit of height and volume.
14:02The point is the height of the tower.
14:05Here's the tower.
14:07If you want to build more, you can build more.
14:10That's right.
14:13What do you need to make a high-efficiency layout?
14:17It's a slope.
14:20It's very powerful when you go up and down.
14:26The third course is very popular.
14:30It's very popular to run through high places and narrow places.
14:35This is the part.
14:38When you look at Plarail, adults look at it from above, but children look at it from this height.
14:46I see.
14:48When you made it at home, you probably looked at it lying down.
14:53Yes, I remember that.
14:57Yufuin no Mori
15:05This is Yufuin no Mori.
15:08I will run through Yufuin no Mori, which I have never ridden before.
15:11Let's go.
15:13Oh, it's starting to run.
15:16Yufuin no Mori has just passed the third course.
15:19It climbed the slope, climbed the slope, and finally entered the second floor.
15:23If it was a real car, it would run from 3m to 4m high.
15:27It went around the first part of the tower and went down the slope again.
15:34That's great.
15:36When you actually look at it, you can see the charm of being high.
15:42Let's go back to the child's point of view.
15:45It's coming in from here.
15:49Let's look at it from here.
15:51It's coming, it's coming, it's coming.
15:54It's passing through the station.
15:56That's great, that's great, that's great, that's great.
15:58It's fun.
16:00The train comes into the field of view you were waiting for,
16:05and you can see it coming closer to you and running away.
16:11It's fun.
16:13This is fun.
16:15By the way, Takara Tomy's employees make layouts.
16:18You can make layouts at home, right?
16:23Yes, we have a 1-story Plarail Contest.
16:28This is exactly the size of a 1-story tatami mat.
16:311-story?
16:34Yes, we have a contest where you can make layouts as you like.
16:42Is it inside the company?
16:44It's outside the company.
16:45We have applied for it.
16:47Here's the first one.
16:50It's exactly inside the tatami mat.
16:53It's inside the tatami mat.
16:55The winner is from Hokkaido.
17:00It has the image of the scenery of Hokkaido in it.
17:05It's a theme of the area you live in.
17:09I think the point is the Rikkyo in the center.
17:12The second one is Tomica.
17:18Plarail and Tomica are very close to each other.
17:23If you have a train, you have a car.
17:27If you combine these two, you can make this much in 1-story.
17:32The last one is a little different.
17:36This is definitely different.
17:39This rail is used vertically.
17:42Of course, you can play with Plarail like a train.
17:47But the idea is to use it like this.
17:50Because it's a layout.
17:52It's a layout.
17:54You're really thinking about how to make Plarail accessible to more people.
18:00Yes, that's right.
18:02It was conveyed from the layout.
18:04Next, please tell us about the relationship between Plarail and characters.
18:10Of course. I'm in charge of character products.
18:14I'll start with Chiba.
18:19Can you tell us about the relationship between Plarail and characters?
18:23Yes.
18:26Like Tomica, Plarail also collaborates with characters.
18:30For example, Thomas the train engineer and Chaginton from Fuji TV.
18:38There are many characters in the animation of trains.
18:43You're right.
18:45I'm completely used to it.
18:48That's right.
18:50Thomas, Chaginton.
18:52Yes.
18:53You're right.
18:55Plarail can be used by adult customers who have already graduated.
18:59It can also be used by women.
19:01It has the effect of being accessible to more people.
19:05It can also be used by people like Toya Akihara.
19:08Yes, that's right.
19:10Please try it.
19:12I see.
19:14I'll try to connect Plarail again at home.
19:17There are many ways to make it feel like that.
19:23Carabiz News delivers new information about characters.
19:29This is Fuji TV shop, Fuji-san Tokyo Station.
19:35A very cute Chii-kawa corner has been renewed.
19:41Chii-kawa adventure goods, which were popular in Odaiba Adventure King 2024, and anime Chii-kawa goods are also on sale.
19:52Mascots wearing pirate hats.
19:55Trading goods that you don't know what will hit you.
19:59Big cushion that looks cute when it's stuck in a barrel.
20:04There are a variety of goods with the theme of Chii-kawa who became pirates.
20:09Please try it.
20:13In addition to Fuji-san Tokyo Station, it is also on sale at Daiba store, Lake Town store, and Fuji TV official e-shop.
20:23Released on November 15, the movie Muroi Shinji.
20:30This time, we will introduce some of the movie's official goods.
20:35A clear file set using a poster visual, and a table calendar using a picture of the scene in the movie, you can definitely enjoy the world view of the movie Muroi Shinji.
20:50In addition, there are items using the silhouettes of Mr. Muroi, which is also the standard of the Odoru series, and the logo of Kyle Cuban.
20:58A tote bag and key holder that are easy to use, and a cute pouch are also recommended.
21:11And this is this time's eye-catching product.
21:14Replica Muroi coat.
21:17The long coat worn by Mr. Muroi has finally been commercialized.
21:21The embroidery of Muroi Shinji on the back is reproduced in detail.
21:28It is on sale exclusively at Fuji TV e-shop.
21:32Please check it out.
21:38Finally, we will introduce a new series that is a turning point of Takara Tomy.
21:46Excuse me.
21:47Hello.
21:49Hello.
21:51I'm Katayama from the Takara Tomy Collector's division.
21:54Nice to meet you.
21:56Nice to meet you.
21:58My name is Katayama.
22:00Nice to meet you.
22:02I have a special business card.
22:04A special business card?
22:06I'm Katayama from Teespark.
22:10Nice to meet you.
22:12What is Teespark?
22:13What is Teespark?
22:15Thank you for asking.
22:17As Takara Tomy, it is a hobby label for adults over the age of 55.
22:23It's a toy, but it's a hobby.
22:25Yes, it's a hobby.
22:27ZOID, Diacron, and Transformer, which is also a subsidiary IP.
22:33Do you know them?
22:37These are the three pillars that support the brand.
22:40This is a subsidiary IP.
22:43These three ZOID, Diacron, and Transformer are placed in the company.
22:49It's an image of creating a variety of boxes and rooms.
22:54I heard that this is the turning point of Takara Tomy's 100th anniversary.
23:00That's right.
23:02Why is that?
23:03It's a high-target hobby for adults over the age of 15.
23:10We've been focusing on domestic products, but we'd like to expand to Asia, North America, and all over the world.
23:21We'd like to collaborate with Godzilla, Marvel's Spider-Man, and Capcom's Monster Hunter Transformers.
23:35The high-target hobby is to expand the age group.
23:39That's right.
23:40As I mentioned earlier, Takara Tomy is a global brand.
23:45This is a product that symbolizes Takara Tomy's current efforts.
23:52That's right.
23:53Takara Tomy's 100th Anniversary
24:02This is the turning point.
24:06In a few decades, Takara Tomy's main product will be T-Spark.
24:13That's right.
24:15It will be a product you can look back on.
24:18Thank you for your time today.