This first time feature filmmaker takes an up close and personal look at the multi billion dollar video game industry. B | dG1fQjhhYU1zSUVSUlE
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Short filmTranscript
00:00It's one of the best-sellers in video game history.
00:06Welcome to John Madden football.
00:07It's in the game.
00:08It's in the game.
00:09It's in the game.
00:10I give them to you, baby, it's in the game.
00:13This was a piece of culture, it wasn't just a video game.
00:16I'm one of these guys who got into football through Madden.
00:19My first dream was trying to make it to the league, so I'm kind of living my athletic
00:22dreams through this game.
00:23They want to know what it's like to be Troy Aikman, I'm going to play Troy Aikman.
00:26Some of the best players to ever play have graced the cover of Madden.
00:30But we were starting in complete chaos.
00:32We weren't seeing progress.
00:35Most of us at EA wondered if the game would ever get finished.
00:38We just didn't think that would amount to anything.
00:40Bam, doink, and boom.
00:42We needed some firepower.
00:43X-Wing defense!
00:44John Madden was the man.
00:47Coach Madden was ready to completely change the game.
00:49But I remember John saying, don't do anything to screw up my name.
00:54We walked in, looked at the demo, and said, what is that?
00:58We were very close to the deadline.
00:59Do we have what it takes to make a hit?
01:01For John, it had to be authentic.
01:03If I'm going to be part of it, it has to be pro, it has to be realistic.
01:07This changed all of gaming.
01:09It was competition coming from every angle.
01:12It's impossible to stay on top.
01:15Madden's in real trouble.
01:16We needed some gambles.
01:20Offensive plays, defensive plays, everything authentic in the game.
01:24The clock is ticking, and we didn't have an agreement with the NFL.
01:27How is somebody nine points better than me?
01:30Every year, it's the same thing!
01:32Who gave me this rate?
01:33Probably some computer scientist geek.
01:36I have the credibility to critique those and let them know why they are where they are.
01:41Signing a contract, being drafted, these are all big things.
01:44But another big thing is getting in the game.
01:46When I was a kid, everybody loved it.
01:48It didn't matter if you were a sports gamer or not.
01:50That's the goal.
01:52I remember talking to the kids who weren't really into sports.
01:54We would like connect on things that normally we wouldn't connect on.
01:58The joy and the fun of the first time you played Madden with your friend.
02:03We have to pay homage to that.
02:06That's a magic thing.
02:09Players look at Madden as a reflection of who they are.
02:12Touchdown for Tyree!
02:15You can learn everything from playing a video game.
02:19We're on top every year.
02:21It's going to get bigger and bigger.
02:24It's in the game.