The 4B movement, originally a Korean movement advocating for women to reject dating, marriage, childbirth, and physical intimacy as a response to gender inequality, is now trending on TikTok among American users. Since the 2024 U.S. presidential election, American TikTokers have increasingly embraced 4B, sharing personal stories and insights, with many videos gaining hundreds of thousands of likes. However, the movement has faced backlash, including criticisms over certain expressions, like head-shaving, and some rejecting its message altogether. Despite differing opinions, the movement has ignited discussions on gender roles and personal choice across the platform.
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00:00The 4B movement is trending on TikTok, with multiple videos racking up hundreds of thousands
00:05of likes.
00:06Here's a breakdown of how the 4B movement started, and why many Americans seem to be
00:11more interested in it now.
00:13The 4B movement originated in South Korea around the mid-2010s, in response to growing
00:18frustration among young women regarding gender inequality.
00:21The B in 4B stands for the Korean word for no.
00:25The movement involves women turning down or saying no to four things.
00:29No dating, no marriage, no childbirth, and no physical intimacy.
00:33While there have been whispers of the movement making its way to the U.S. in the past, it's
00:38gone incredibly viral on TikTok following the 2024 presidential election.
00:43This TikToker, Ashley, gained over 100,000 likes after opening up to her followers about
00:48her experience being 4B.
01:08But there has been a fair amount of backlash to the movement, with some calling out 4B
01:12participants for shaving their heads, which some saw as insulting.
01:16Another TikToker shared why she personally has some issues or questions regarding the
01:20movement.
01:21I'm not here to judge anybody doing this 4B movement, but telling people to divorce
01:27their husbands is crazy.
01:29First of all, this is the type of movement that is never going to work if every woman
01:33in America is not on board, genuinely having a hard time grasping why do I need to leave
01:38my man, to prove a point to a government that it's not going to give a f**k about us either
01:43way it goes.
01:44Y'all do realize that, right?
01:46Others disagree with the movement in its entirety, like this TikToker who shared she
01:51plans on doing her part to keep the birth rate up.
01:53Whether embraced or critiqued, the 4B movement is clearly striking a chord, sparking debates
01:58on TikTok about gender roles, relationships, and personal freedom with a growing number
02:03of Americans.