📢 JAVIER MILEI RECIBE A EMMANUEL MACRON
👉 El equipo de vivo el Domingo dialogó con Alejandra Leguizamón de @mamaemprendearg
👉Seguí en #VivoElDomingo
📺 a24.com/vivo
👉 El equipo de vivo el Domingo dialogó con Alejandra Leguizamón de @mamaemprendearg
👉Seguí en #VivoElDomingo
📺 a24.com/vivo
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NewsTranscript
00:00I'm going to tell you what Mama Emprende usually does with her digital academy.
00:07But beyond Mama Emprende and the boom of Argentine entrepreneurship,
00:11of being able to think and dream of building something of their own,
00:15that it develops itself and ends up becoming an alternative activity to their traditional work,
00:21or finally, in their main job.
00:24Many friends also end up generating an entrepreneurship.
00:29Also, the challenges of going from being a friend to a partner, that is surely important.
00:34And this new edition of EmprendeFest,
00:36is an event that revolves the entrepreneurial ecosystem in Latin America,
00:41and that will take place, when? In ten days?
00:44Yes, 25 and 26.
00:46Well, Ale, how are you? Welcome, thank you for coming here on a Sunday.
00:49To be with us.
00:50Very happy to be here.
00:52Well, tell us a little more.
00:53Let's talk about Mama Emprende first, then let's talk about this boom in Argentina.
00:57Okay.
00:57Entrepreneurship, how do you say it?
01:00There are two versions.
01:02Entrepreneurship is like the common one, everyone calls it that.
01:06It's hard to say, we can rule it out.
01:09But in reality, it's called entrepreneurship.
01:12Entrepreneurship.
01:13Yes.
01:13I thought there was an English term.
01:14You see, English terms like grooming, coaching,
01:19they give you the understanding of the concept that we can have in Spanish.
01:23Entrepreneur.
01:24Entrepreneur, yes.
01:26Worse.
01:26Worse.
01:27Worse.
01:27Worse.
01:28Worse.
01:28Let's look for another one.
01:29You asked for it, we're looking for the word.
01:31Well, let's take it, let's Argentinize it,
01:34because it's going to happen in Argentina,
01:36EmprendeFest, and you usually,
01:39your content and your stories and your help,
01:42you provide it from Mama Emprende.
01:44Tell us a little bit about Mama Emprende, how does it come about?
01:46Well, Mama Emprende comes from a personal crisis.
01:50I was fired from my job when I was 21 years old,
01:53being pregnant, and that's when I decided,
01:56instead of looking for a job again in a relationship,
02:01I said, what happens if I become an entrepreneur?
02:06What happens if instead of following the story of my family,
02:09of looking for a company that gives me a job forever,
02:14I had realized that they had fired me
02:16in the most vulnerable situation that a woman has,
02:18being pregnant at 21 years old.
02:20That's when I decided to create my first business,
02:22my first entrepreneurship,
02:24and that's what led me to, in 2017,
02:28found the Mama Emprende Academy,
02:29thinking about this 21-year-old Ale,
02:32who started a business and didn't understand anything,
02:35who had found it very difficult to be a mom and an entrepreneur,
02:39and created the Digital Academy.
02:41Now, what did you start first?
02:43That's the most difficult part, the first step.
02:45You say, well, I have an idea,
02:48how much money do I have to get it done?
02:50Who do I contact to teach me what I have to do?
02:53I imagine that...
02:54The fear of failure.
02:55The fear of failure, why am I going to do this?
02:58Yes, and I want to add to Gaby's question.
03:00With, I don't know, with what you did,
03:03but also with these people who are out there in their homes
03:08and say, how do I do to start something?
03:11How do I start?
03:12If I don't understand anything, if I'm around 40 years old
03:16and my job is over,
03:19and you see that after 40 years they don't take you anywhere,
03:22like when you're 21, when you're pregnant.
03:24Pregnant, they don't take you anywhere either.
03:26So, how do I start?
03:27Where do I start?
03:29Extend the question and maybe you can answer both.
03:31Yes, well, the fear of failure.
03:34At that moment, I felt so failed,
03:36at the age of 21, being pregnant and fired,
03:38that I said, worse than this?
03:40So there I said, this could be a great opportunity
03:45to change this life that I had been projecting,
03:49that I had been projecting from a company.
03:50I worked in advertising, in an advertising agency.
03:53I said, what happens if I start writing my own story?
03:57So, from that place, when you're very much in the crisis,
04:01well, it's easier to see opportunities.
04:04I mean, the truth is that I can't be worse than this.
04:06I can go to a job that pays me worse,
04:09a job that I like less.
04:11I'm going to try to do what I like.
04:13My first business was a crochet brand.
04:16Nothing to do with it.
04:17I sold at fairs.
04:18Sure.
04:19I sold at fairs, those typical neighborhood fairs,
04:21where you go with your products,
04:23you set up a table with your products.
04:25And that's where the business started,
04:28which escalated year by year.
04:30And in 2016, I said, well, I got this far,
04:33I'm tired of selling products.
04:35I also got to a burnout at that time.
04:37Sure.
04:37I didn't know it existed, I didn't even know it was called that.
04:40Saturation, product of excess work, stress, and so on.
04:43Yes.
04:44Because being an entrepreneur is very complicated
04:45when you don't have the resources, you don't have...
04:47I'm not talking about financial resources,
04:49but the education you need to carry out a business.
04:54Financial education, marketing, stress, leadership.
04:59You don't have any of that.
05:00And, well, that's why I created the Academy Mama Emprende,
05:03to give these opportunities to these women
05:05who, perhaps, are like me, who are fired
05:08and suddenly want to do something that really motivates them.
05:10And what do they do? Do they communicate with you?
05:13They communicate with me.
05:14And you tell them more or less where they have to go
05:16according to what they like to do,
05:18or what they have done before.
05:21Is that right?
05:21My idea, my idea of the Academy was to create an Academy
05:25as if it were a Netflix,
05:26where you have a lot of courses available
05:29according to your business and life moment, right?
05:32Sure.
05:33So, today we have more than 150 courses in the Academy,
05:36divided into different categories.
05:38For example, leadership, marketing, numbers,
05:42social media, personal brand.
05:44I was going to ask you that.
05:46How much has the world of entrepreneurship changed
05:48since the emergence of social media?
05:50Everything.
05:50Everything.
05:51Everything.
05:52It was, and it's booming,
05:54because it's getting easier and easier to access information,
05:58free information on YouTube, on social media.
06:00Yes.
06:01We have more and more access to other people
06:04who are achieving great things.
06:06At the time, when I started,
06:08there was only one magazine that talked about this.
06:10Yes.
06:11And I read those notes,
06:12and it was the only thing there was on social media.
06:14There was no talk of entrepreneurial women.
06:16Of course.
06:17There were no communities.
06:18Today that has changed.
06:19In addition to assistance for entrepreneurial women,
06:22for people who want to have an entrepreneurship,
06:24and also how social media is transformed
06:26into a mouth of distribution, expenditure,
06:27of sales within social media.
06:29I usually work a lot with social media,
06:31and a lot of people contact me and tell me,
06:33this Instagram, they blocked my Instagram.
06:35For me, Instagram is everything, because I sell through it.
06:38I try to help them, of course, or help them.
06:41And it seems to me that the little, great advice
06:44that I try to give them is that
06:46social media is not yours.
06:48It's from Meta, from Google, from whoever.
06:52Try to put together content to sell,
06:55or platforms to sell,
06:57and not depend exclusively on one,
06:59because this happens to you,
07:00that your account is closed
07:01because of some kind of rule that you did not comply with,
07:03and you can be complicated, because no.
07:05In the entrepreneur's world, you can't stop,
07:07you have to be invoicing to be able to cover expenses
07:09or keep growing, right?
07:10That's exactly what you say.
07:12Many times, all the focus is put on Instagram, for example,
07:17and entrepreneurs do not usually cultivate their database.
07:21For example, the mails of the clients,
07:23the client's phone, having them on WhatsApp.
07:26What happens if they close your Instagram?
07:28You are left with nothing.
07:30Transform a follower into a client.
07:32And to transform a follower into a client,
07:34you have to have their data.
07:35And to have their data,
07:36you have to have an interesting post-sale job,
07:38when you sell something,
07:39so that person contacts you and doesn't say,
07:42ah, I bought it on an Instagram account.
07:44No, I bought it from Mama Crochet.
07:46I don't know, I bought it from Belas Carolei.
07:50I'm going to sell candles.
07:51I bought it from Belas Carolei.
07:53So, that transformation from follower to client is key.
07:57And as an advice, don't rely on everything,
08:00or put all the eggs in the Instagram basket
08:02when there are other platforms that also serve to diversify.
08:04Ale, thank you very much.
08:06As a last detail, tell us about EmprendeFest.
08:09How can they participate?
08:11Because there are a lot of people who say,
08:12I like to go and see,
08:14to be able to talk,
08:14surely to cross paths and exchange data with you
08:17and with the people who are in the EmprendeFest.
08:19They will receive a lot of content, a lot of information.
08:22Yes, here I want to add an important fact.
08:2490%, there is a survey that ASEA did,
08:2790% of entrepreneurs consider
08:30that having a community that supports them
08:32is fundamental for the success of their business.
08:35So, that's why we also create these face-to-face events,
08:38so that these people feel part of a community,
08:40can be with other entrepreneurs,
08:43get inspired, do networking, which is the most important thing.
08:46The world of networks is the world of communities.
08:48And being able to generate or create a community in your audience
08:51I think is the most important thing to be able to,
08:53as I told you, have that recognition,
08:56that endorsement and the possibility of being able to continue growing.
08:59When is EmprendeFest then?
09:00On November 25th.
09:01November 25th and 26th.
09:03On November 25th, 100% free streaming.
09:05This is also important to clarify.
09:07Everyone will be able to come for free at EmprendeFest.com.ar.
09:10Sign up.
09:11And on November 26th, at the Usina del Arte.
09:13Good.
09:14To be listening all day to the most important references
09:17of the Latin American entrepreneurial ecosystem.
09:19Ale, thank you very much for coming.
09:21Good luck with EmprendeFest.
09:22And thank you for these quick little tips,
09:25surely on your account and on your website,
09:27MamaEmprende.com.ar.
09:28You will see a lot of content,
09:30testimonials, content planners, online workshops.
09:33Well, there is everything.
09:34There is everything.
09:35So that you can have quality content
09:37to encourage you to set up your business
09:39and perhaps give you that leap, that economic independence
09:42that can give you to have your own enterprise.
09:44Thank you, Ale.
09:45Thank you very much.