Kya aapke kapde environment ko nukhsan pohcha rahe hain? Fast fashion ke ye chhupaye hue effects jaaniye! 🌍🧥 From pollution to health impacts, shocking sachai! Watch the full story on Nazar Ya YouTube Channel. 🌐
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00:00This jacket is so cheap! But this time, the discount has to be paid to our environment.
00:16Actually, there are already 20 fleece jackets for every person in the world. But still,
00:21massive overproduction is going on. Today, in Fursay Fashion, we will learn how
00:26massive overproduction leads to asthma, heart attacks and many other diseases.
00:32Fast fashion started with the Industrial Revolution, when sewing machines made fast
00:37and cheap production possible. As demand increased, factories scaled up and globalized production,
00:43especially in countries like Bangladesh and China, where labour was cheap.
00:49In the last 25 years, the production of shirts and shoes has doubled,
00:54of which 75% goes to landfills. Clothing prices have also halved since 1990.
01:00But most clothes are made from non-biodegradable petroleum-based synthetics.
01:04To sell more, some brands like H&M refresh their products every week.
01:10Polyester is 72% of fashion items. It requires more energy and harmful by-products are also released.
01:17Fashion takes a total of 4-10% of global emissions.
01:21Synthetic items leave microplastic fibres during production and washing, which contaminate
01:26the indoor air, where concentrations can reach more than 30%.
01:31Inhaled microplastics can penetrate the lung tissue, cause chronic inflammation,
01:36which is linked to diseases like cancer and asthma, and vital organs, which affect the liver and brain.
01:43In fact, microplastics are now found in our brain, breast milk, and the deep ocean.
01:48The industry releases 5 lakh tonnes of microfibres into the ocean every year,
01:52which is close to 50 billion plastic bottles. It consumes 215 trillion litres of water every year,
01:59which can create 86 million Olympic-sized swimming pools.
02:03Zara launches more than 500 new styles every week, but still shows sustainability.
02:10Their sustainable fashion line is made of only 20% captured carbon, and the rest is made of PTA.
02:15But it is said that this item is completely sustainable.
02:19Greenwashing is a practice in which misleading marketing strategies, labels, or advertising
02:25give the wrong impression about the sustainability of the products,
02:29so that the consumer feels that these products support the environment.
02:33Because there is no supervision on these fashion brands,
02:36they use terms like environmental-friendly, reuse, or sustainable only at face value,
02:42so that they can show themselves as sustainable.
02:45Like H&M's Loop campaign, which was launched on Earth Day,
02:49where brands talk about recycling and reusing products, so that garbage can be reduced in landfills.
02:55But the irony of this campaign is that H&M produces 3 billion garments every year.
03:01With a little recycling, H&M's loss will not be small.
03:05You might say that I recycle my used clothes.
03:09But less than 1% of clothing is recycled in new garments.
03:13Apart from this, greenwashing can obscure serious ethical issues,
03:17such as modern slavery and human rights abuses.
03:20Recent investigations have highlighted H&M and Zara to contribute to deforestation,
03:24land grabbing, and human rights abuses in Brazil.
03:29Companies are accused of clearing vast areas of 40,000 football fields in just 12 years,
03:36and relocating their local communities.
03:39Surprisingly, many implicated firms hold better cotton certifications.
03:45Fast fashion depends on cheap labor for profit.
03:48Brand-developing countries like Bangladesh, Cambodia, India, and Vietnam set up factories,
03:54where workers are often deprived of basic human rights.
03:57Workers earn only $1-$2 a day, often in unsafe and cramped conditions.
04:03Bangladesh, which is the world's second largest apparel exporter after China,
04:08has an industry of $42.6 billion.
04:11This is 82% of their total export revenue.
04:14There are 4 million garment workers here, 60% of whom are girls.
04:19In 2013, more than 1,000 people lost their lives in the collapse of the Rana Plaza factory.
04:25In spite of the rise in trade unions, workers still have to face union registration,
04:30discrimination, unfair labor practices, and violence.
04:35The clothing industry is a major part of the global economy,
04:39which is worth $1.3 trillion and employs 300 million people in the value chain.
04:45But the consumer bought 60% more garments than in 2014,
04:50but discarded them in less than half the time.
04:53There are many problems in this industry, but change begins with you.
04:57As long as we don't reduce the demand for fast fashion, unethical practices will continue.
05:01That's why buy long-term, sustainable pieces.
05:04Let us know in the comments what you do to maintain sustainability while being fashionable.
05:09Don't forget to like and subscribe to our channel.
05:12We'll see you soon.