According to a new study, one in five Americans plan to host friends and family for the first time ever this holiday season.
The study of 2,000 U.S. adults who celebrate the winter holidays found 42% plan to host in the upcoming months — 19% of whom have never hosted before.
Commissioned by The Honey Baked Ham Company and conducted by Talker Research, the survey found 59% consider hosting guests a tradition of theirs. An additional 41% actually prefer creating new traditions instead of following old, established ones.
More than half of Americans (52%) also said food plays a big role in developing their traditions. While most see turkey as the most “traditional” food for the holidays (92%), 49% said they’d prefer to serve ham as an alternative on Thanksgiving. In fact, 73% said ham would likely be a main dish for them throughout the holiday season.
The study of 2,000 U.S. adults who celebrate the winter holidays found 42% plan to host in the upcoming months — 19% of whom have never hosted before.
Commissioned by The Honey Baked Ham Company and conducted by Talker Research, the survey found 59% consider hosting guests a tradition of theirs. An additional 41% actually prefer creating new traditions instead of following old, established ones.
More than half of Americans (52%) also said food plays a big role in developing their traditions. While most see turkey as the most “traditional” food for the holidays (92%), 49% said they’d prefer to serve ham as an alternative on Thanksgiving. In fact, 73% said ham would likely be a main dish for them throughout the holiday season.
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