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00:00And John, quickly back to the Big 10. Purdue still booked as the favorites to win a conference
00:07championship this season. In your estimation, does a Big 10 regular season title still run
00:13through West Lafayette?
00:14Yes, until proven otherwise. I think you make the case that Indiana has the best roster
00:19in the Big 10 with the additions of Miles Rice, Umar Bala, Luke Goody, Cam Carlyle.
00:26But the best team until proven otherwise is Purdue. But Ben, you are a Big 10, let's
00:32just say connoisseur. You can't get enough of the Big 10 in all sports. And as a connoisseur,
00:38you will appreciate what I'm going to say. Last year, the brands in the Big 10 did not
00:43resonate throughout the college basketball season. Indiana, Michigan, Ohio State all
00:47missed the NCAA tournament. That will not happen in 2025. I think you have an excellent
00:52chance to get those three brands, Michigan, Indiana, and Ohio State, plus UCLA, who is
00:59now in the league, all in March Madness in 2025.