Jaguar merek mobil mewah asal Inggris, yang kini berada di bawah naungan Tata Motors Ltd, sedang menjalani proses peralihan besar dengan berfokus pada kendaraan listrik. Namun rebranding yang direncakan termasuk dengan peluncuran logo baru menuai kritik dari berbagai pihak, setelah semua video promosi yang mencolok menarik perhatian publik di media sosial.
Category
📺
TVTranscript
00:00New Soyu Intense Tape Stain. Intense color, lasts up to 12 hours. Buy now.
00:05Yes, let's go to the next information about Jaguar, a luxury car brand from England,
00:10which is now under the umbrella of Tata Motors Ltd.,
00:13is undergoing a major transition process by focusing on electric vehicles.
00:18Yes, but from the branding planned, including the launch of a new logo,
00:22criticized by various parties after a promotional video
00:26that attracted public attention on social media.
00:30The promotional video launched by Jaguar Land Rover on platforms such as X and Instagram
00:35shows bright-colored futuristic fashion styles,
00:38which is a new trend in the automotive industry.
00:41Jaguar, a luxury car brand from England, which is now under the umbrella of Tata Motors Ltd.,
00:47is undergoing a major transition process by focusing on electric vehicles.
00:51Yes, but from the branding planned, including the launch of a new logo,
00:55criticized by various parties after a promotional video
00:58shows bright-colored futuristic fashion styles,
01:00which is a new trend in the automotive industry.
01:05Even though this video uses tags and writings such as Brake Molds and Copy Nothing,
01:10which should reflect courage and innovation,
01:13many complained about the absence of a car in the video.
01:16This caused confusion and disappointment among the audience,
01:20hoping for a promotion that focuses more on their main product,
01:23which is the car itself.
01:25Not only that, the new logo also received a negative reaction.
01:29Rebranding involves a change in the image of the Jaguar livery,
01:32a symbol that has long been known for its unacceptable appearance
01:35by most of the brand's promoters.
01:38Jaguar's rebranding coincides with their big step
01:40to switch to a fully electric vehicle brand.
01:43This is part of Jaguar Land Rover's commitment
01:46to reduce their carbon footprint by focusing on electric cars that are more environmentally friendly.
01:51The launch of the GT electric car scheduled for December 2nd
01:54during the Miami Art Week will be an important moment for this company.
01:58However, this change of direction raises the question,
02:01does Jaguar really need to leave its traditional image
02:04as a luxury car brand with high performance?
02:07Many people argue that the company should show more of their legacy
02:11in the design and quality of an elegant car,
02:13not replace their entire identity with a more risky and unconventional approach.
02:19Their decision to change the identity of the brand
02:21through a promotional video that mimics the car itself
02:24gives an idea that they are trying to be more futuristic.
02:27However, many doubt whether this step will benefit in the long run.
02:33Various sources of IDX Channel
02:39This shows that many global communities are quite close to the Jaguar brand,
02:46with the Jaguar icon on top of the Jaguar logo.
02:51But now, when rebranding, there is no image of the Jaguar icon.
02:57And in the video campaign, there is no mention of an electric car
03:02that is sometimes a core business of Jaguar in the future.
03:07What does this colorful video campaign mean?
03:11That's what makes people, or maybe the Jaguar fans themselves, quite disappointed.
03:18But we'll see.
03:19As long as the segmentation changes drastically.
03:22Maybe.
03:23Well, Mr. Mirsa, thank you for one hour.
03:25We have accompanied you in the marketplace this time.
03:27And Mr. Mirsa, hopefully this discussion can be a source of reference and information for you.
03:33That's right, and we'll take a look first, Mr. Mirsa,
03:35for data from our movement, IHSG.
03:40IHSG is moving strong so far, 0.65% at level 7187.333.
03:48And top gainers are LMPI, Boat, DOSS, then INCP, INTD, DMMX, then Gotoh, NCKL, Heli, and SMLA.
03:59Then there are top gainers, top losers,
04:02top losers.
04:03We have MAPA, then INET, SNLK, DSNG, DKFT, VERN, then Awan, Aces, and MDKA.
04:18And Mr. Mirsa, keep spreading the information only on IDX channel,
04:21trustworthy and comprehensive investment reference.
04:23And don't forget to watch the first session closing program,
04:26which will air at 11.30 p.m. in Indonesia, in the west.
04:30I'm investor Saham, I'm Rosalind Sio, and this is my colleague, Wiki Adrian.
04:33See you next time.
04:59Transcribed by ESO. Translated by —