How to win Black Friday 2024? The Standard's shopping expert Abba Shah talks us through her top tips on nailing bargins, making your money go the furthest and future-proofing your spending.
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00:00Pushy crowds, crying children, empty shelves, Hugh stretching back to the car park, an existential
00:07crisis or three.
00:11This is what Black Friday in the UK used to look like, but it doesn't have to be this
00:15way.
00:16Swerve the in-store mania and nail Black Friday from the comfort of your own home this year
00:20with my quick tips for success.
00:24I'm Abba, the Deputy Shopping Editor at the London Standard.
00:27Our team has been owning Black Friday for years, and there are a few rules to know before
00:31you reach for your credit card.
00:34Make a list and set a budget.
00:36There are a lot of deals flying around this year, so it's important to keep your focus
00:40and stick to your list.
00:43Check the savings twice.
00:45It can be easy to lose your head when your veins are pumping with Black Friday adrenaline.
00:49Don't forget that it's not just about the money.
00:51Free delivery and returns, extended warranties or a free gift will boost the overall value.
00:58If you're after a product, like a vacuum, but don't care about brands, you're in pole
01:03position because you can really shop around.
01:06Think about the future.
01:07It's easy to think just about Christmas, but smart shoppers use the bargain bonanza to
01:11pick up presents, decorations, food and drink, and even home goods.
01:15Don't forget that Black Friday deals extend to more than products alone.
01:18I've picked up restaurant vouchers that are worth double, discounted flights to Europe
01:23and the Middle East, and cut-price theatre tickets in Black Friday sales past.
01:28Check the small print.
01:30Take a few minutes to read this as a no-returns policy may be a serious red flag.
01:35Don't dawdle.
01:37If you've seen a good deal, there are probably 10 other shoppers in the virtual queue next
01:41to you with their eyes on it too.
01:43If you don't grab it, one of them will, and all you'll be left with is a bitter taste
01:46of regret.
01:47You'll only wind yourself up, and besides, you paid a price you were happy with.
01:51Revel in it.
01:53www.globalonenessproject.org