Dive into the incredible design philosophy that sets Apple apart. From rounded corners to iconic squircles, discover how Apple blends aesthetics, functionality, and durability in every product. Learn why these thoughtful details not only look great but also enhance safety, durability, and even save lives. Once you see it, you’ll never look at Apple the same way again.
Location: London
WooGlobe Ref : WGA306552
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Location: London
WooGlobe Ref : WGA306552
For licensing and to use this video, please email licensing@wooglobe.com
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FunTranscript
00:00You know Apple products are iconic, but have you ever stopped to think why they feel so different?
00:06Let's dive into an insane design feature that you can't unsee,
00:10and shows just how much detail Apple pours into their products.
00:14It's not just about the shiny gadgets.
00:16Apple's design strategy is pure genius.
00:19Every curve, every corner is intentional.
00:22Rounded edges dominate their hardware and even their software.
00:26Why?
00:27Well, it's all about form, function, and that seamless feel.
00:32Rounded corners aren't just about looks.
00:34They're practical.
00:36Imagine dropping a sharp-edged phone.
00:38Ouch, right?
00:40Rounded designs are more durable and way safer in your hands.
00:44Apple even measures the roundness of their products.
00:47Personal devices, like AirPods and Apple Watches,
00:50have a whopping 50-100% roundedness.
00:53And apps?
00:55Apple's iconic squircles, a perfect blend of squares and circles,
00:59feel natural and inviting.
01:02This isn't just industrial design.
01:04It's organic.
01:05These shapes remind us of nature, like smooth rocks in a stream.
01:09It feels warm, familiar, and yes, healthy.
01:13And the design goes beyond aesthetics.
01:15Take Steven Luemba.
01:17His Apple Watch didn't just look good.
01:19It saved his life, alerting him to a dangerous heart condition in time to get medical help.
01:24So next time you hold an Apple device, remember, it's not just a product.
01:28It's a masterpiece of thoughtful design.
01:31And once you see it, you can't unsee it.