This is the real reason why McDonald’s keeps “retiring” its McRib year after year …
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00:00McDonald's is sending the McRib on its last ever farewell tour before retiring it from menus
00:06forever. But a lot of people doubt this will truly be the last time we see the cult classic.
00:11So why don't people believe it'll be gone for good? Brute can explain in less than 60 seconds.
00:15The limited edition McRib has been going on periodic farewell tours since 2005.
00:20And while the sandwich was retired for eight years before being reintroduced in 2020,
00:25this tour will be the third year in a row the McRib has returned.
00:29The move is a popular marketing ploy to create a sense of urgency
00:32using either real or perceived scarcity to drive demand.
00:36In other words, if McDonald's is able to convince customers that this
00:39is actually the last time you can purchase a McRib,
00:42people will feel more inclined to buy it before the sandwich is gone for good.
00:45Taco Bell used the same tactic with its Mexican pizza.
00:48And similar frenzies exist across other industries too.
00:51Like when a sneaker company drops a limited edition shoe,
00:55or Supreme limits the production of items in order to increase its price.