He makes headlines at every fashion week. He's sporting matching outfits with his girlfriends. Here's how Kanye West established himself as a respected name in fashion...
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00:00I'm like really into clothes.
00:28I'm gonna be the best dressed rapper out in the game.
00:58You know, I'm fortunate to have Kanye as a friend and a mentor.
01:28A lot of our producers, you know, are very similar to fashion designers and that's one
01:33of the reasons why I'm so interested in fashion is because it's the same thing.
01:37People sample from like, you know, take a military jacket and, you know, and modernize
01:58Kanye West and Yeezy.
02:21This was the decade of the Yeezy, which took on a whole life of its own.
02:24And then I think also closely related to that was the cult of street wear, which was
02:29hugely popular.
02:30Street wear became so incredibly influential and that was definitely, that did not come
02:35from the runway.
02:36It came from the street and this idea of this casualization of fashion.
03:00Beauty's important and it's illegal to be naked.
03:02So why not be adorned in beauty?
03:19Okay, do we not like these?
03:23No, no, no, no, no.
03:24I need these.
03:26It's like, yo, I'm getting on best dressed list now.
03:29I'm stepping all into this territory.
03:32Thank you, you know, to Kanye even for really introducing me to the fashion world.
03:58I'm influential.
03:59The reason why I'm influential, same reason why you want me to come to your show or you
04:02want me to wear your product is the same reason why you got to involve me and you got to cut
04:06me in.
04:30Doing clothes you would have thought I had help, but it wasn't satisfied unless I picked
04:36the cut and myself.
04:49Just the ability to do what no one said you could do to do the impossible is the most
04:54inspiring thing to me.
04:59Because people are afraid as an artist and in this world, we can do whatever we want.
05:23There's only a small amount of pairs left.
05:26I think there's only like, what, let's say 90.
05:28So, yeah, so everyone's rushing.