boAt recently became the first homegrown audio and wearables brand to manufacture over 1 crore wearable products in India. This is how their journey started
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00:00Is this Boat?
00:00Look, look, look how good it is playing.
00:03Boat's founders, Aman Gupta and Sameer Mehta
00:07have built something their fans always wanted.
00:10A brand that makes its products in India.
00:13In 2023, Boat became the first Indian brand in its segment
00:18to manufacture over 1 crore products in the country
00:21in just one year.
00:22Until a few years ago,
00:24Boat produced the majority of its products abroad.
00:28Customers have often voiced these concerns to the homegrown brand.
00:32But the brand was already working towards a change.
00:36In 2020, Boat started a joint venture with Dixon Technologies,
00:41a homegrown electronics manufacturing company.
00:44This was done to boost manufacturing of its wearable products in India.
00:49This move aligned with the government's Make in India initiative,
00:53which was introduced in 2014
00:55to boost employment and entrepreneurship in the country.
00:58By August 2022, Boat set a record of producing 1 million units of devices in India
01:05within a span of just 3 months.
01:07This milestone won a lot of praise from consumers on social media as well.
01:12By manufacturing within the country,
01:14the brand says it has more control over the quality of their products.
01:18With all this, Boat wants to capitalize on India's Atman Nirbhar mission
01:23and make it a reality.
01:25Do what floats your boat.