Shah Rukh's take on social media amidst Pathaan controversy

This SRK sound byte may just be the positivity you need this Friday…

Transcript

00:00Social media is often driven by a certain narrowness of view that limits human nature to its base or self

00:30Cinema and in fact the advent of articulation through social media platforms have now become

00:55the foremost expression of human experience and emotion.

01:00The collective narrative of our times is shaped by social media.

01:05And contrary to the belief that the spread of social media will affect cinema negatively,

01:10I believe cinema has an even more important role to play now.

01:14Social media is often driven by a certain narrowness of view that limits human nature

01:19to its base or self.

01:21I read somewhere that negativity increases social media consumption and thereby increases

01:26its commercial value as well.

01:29Such pursuits enclose the collective narrative, making it divisive and destructive.

01:34Cinema exposes the vulnerability of human nature by telling stories in their simplest

01:39form as they are lived.

01:41It allows us to know each other better.

01:44In a way, it is best placed to sustain a collective counter-narrative that speaks to the larger

01:50nature of humankind.

01:52A narrative that brings to the fore humanity's immense capacity for compassion, unity and

01:59brotherhood.

02:01Meeting the world at the world of cinema is the call of the day.

02:03Not just meeting, but also using the power of cinema as a vehicle for people of different

02:08cultures, colours, castes and religion to better understand each other.

02:14Through efforts like KIF, the endeavour is to build a new platform of understanding and

02:19break existing prejudices.

02:21So let's come together and build a better world for all our future generations through

02:27the medium of cinema.