Brut interrupted the Diwali rush at Bikanervala to find out what Indians are munching on during the festivities. #CheeniSaMeethaIndia In partnership with Indian Sugar Mills Association.
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00:00We are at one of India's most iconic sweets and namkeen shops, we are at Bikanerwala.
00:25Diwali ka khaas baat hi hai, poora world Diwali mithai se karta hai.
00:30Baar ke videshi bethe the, samne Lakshmi Puja ke paas mein bethe the.
00:34Unko bola, we pray to Lakshmi, get more money.
00:37Distribute them to sweets, get happiness.
00:40Toda Bopi, wo hamesha se meri shopping list me sabse upar rehti hai.
00:44Rasmalai is a personal favourite for our family.
00:46Gape Temple yaar, now the trend is to go for the Gape Temple.
00:49But what are their thoughts on the classic Kaju Katli versus the King of Diwali memes, Soan Papdi?
00:55Kaju Katli.
00:56Kaju Katli.
00:57Yes.
00:58The best one.
00:59But I like Soan Papdi.
01:01Diwali ke for me, Kaju Burfi.
01:03I am not fond of Soan Papdi that much.
01:05Soan Papdi is like that family member that you don't want to keep, but you can't throw away as well.
01:10We finally decided to bring in an expert to the debate.
01:14People buy Soan Papdi because it is shelf life.
01:17So, it is easy to do gifting.
01:19Even today, Kaju Katli is the best for gifting.
01:22It is fresh inside.
01:23I like Petha the most.
01:26Cheap, beautiful, durable.
01:28From a small street shop in Rajasthan in pre-independent India,
01:32to a multi-crore global brand known for packaged Indian sweets and snacks,
01:36this is the story of the legendary Pekha Nirwala.
01:39For five generations, this work of sweets has been going on.
01:42And from the time of our great-grandfather,
01:44sweets, Misri, Petha and Makhana used to do this type of work.
01:49From there, we started from Pekha Nirwala.
01:51Sweets are in our blood.
01:54In our Rajasthan, first we fill our stomachs with sweets.
01:57Later, we make Namkeen Moong with Puri Sabji.
02:00When they moved the business to Chandni Chowk in Delhi,
02:03the current Diwali favourite, Kaju Burfi, became one of their most popular creations.
02:08After studying for 10 classes in this line, I got into it.
02:13My father put me in the kitchen.
02:16I started making sweets there.
02:18No one in Delhi knew about Kaju Burfi.
02:20So people liked Kaju Burfi a lot.
02:23Kaju Burfi for 10 rupees a kilo and Koi Burfi for 10 rupees a kilo.
02:26So Kaju Burfi was so popular that we were not even aware of it.
02:32Europeans and Americans also started getting a taste of it.
02:36Today, I see that after 5-10 years,
02:40they will not understand anything other than Indian sweets.
02:44They don't have anything else.
02:45If you want a variety of sweets and snacks, India is the best for it.
02:49Although, you know, 2000, 24, 2000, 3000, 4000, 5000,
02:54our sweet is, you know, rocky.
02:56Backing his industry, Mr. Shyam hopes that Indian sweets will take over the world.
03:01Our target is that people all over the world should eat sweets.
03:05It's not a business, it's our duty.
03:08Good sweets, quality sweets, housing sweets,
03:11should be available all over the world.