Bigg Boss OTT 3 contestant Sana Sultan opened up about being an “influencer” and the one question that made her rethink her content and change gears.
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00:00Promoting a brand, making a lip-sync, making a dance video is not influencing.
00:04Is there any bold scene?
00:05Is there any Whitney scene?
00:07Is there anything very short?
00:08Hey lovelies, this is Sana Sultan and you're watching me on Droot.
00:12I am target-refusing, but no, I am the threat.
00:16That's fine, but what do you do?
00:18When I started content creation influencing,
00:21I remember my first feeds, I took 5000 rupees for one post.
00:24I said, posting brings in money, wow, I'm earning.
00:28Social media is a real business.
00:30But for my friends, for that matter,
00:32I used to say, mom, all this is fine.
00:34Actually, what are you doing in life?
00:36I used to get relatives, what are you doing in life?
00:38I used to say, I'm a content creator.
00:39Okay, what is it?
00:41Because it's a very new field, let's be honest.
00:43The field of social media, a lot of people are not familiar with it.
00:46Especially the people of the old times,
00:48aunt, aunt, uncle, whatever they are,
00:50they are not so familiar with it.
00:52So I had to tell them what it is.
00:54Unfortunately, I couldn't be successful in telling them
00:56because they don't understand it till date.
00:57All that is fine, but what do you do?
00:59How can I forget those days?
01:04They said, very nice, but what do you influence now?
01:07Dubsmash was very popular at that time.
01:10So I used to make a little bit of videos there.
01:12So from there, I got a lot of following on Instagram.
01:14Then I started producing music.
01:16Then I upgraded my content a little more.
01:19Now if you go to my page and see my content,
01:22then the content you will see below,
01:24it is more about making a reel with mom,
01:26making a funny reel, making a delicate reel,
01:29making a lip-sync reel, making a dance reel.
01:31But if you look at it recently,
01:32for the past few days,
01:34someone actually put a lot of unconsciousness in my mind.
01:39This is about when I went to Australia to my brother.
01:42So there my brother introduced me that he is my friend.
01:45So his friend asked, what do you do in life?
01:47I said, I am a content creator, I am an influencer.
01:49Yes, I said I am an influencer.
01:50He said, very nice.
01:51But what do you influence?
01:53And it just stuck in my head.
01:55Actually, what do I influence?
01:57So at that time, I just passed the matter a little.
02:01But one statement, what do you influence?
02:04I came back home, I thought,
02:06what do I actually influence?
02:07Promoting a brand, making a lip-sync,
02:09making a dance video is not influencing.
02:11Influencing means if someone comes to my page,
02:13then they should be well-impressed by me.
02:15So after that, if you look at my page,
02:18I have started some podcast content,
02:20where I am adding some value to the people
02:22who come to my page.
02:23Like I have spoken about,
02:25we talk a lot about the journey of girls,
02:28how much their struggles are.
02:30But we don't talk in terms of boys.
02:32So when I put that content,
02:34a lot of people DMed me that there is someone
02:36who understands the boy, understands the boy's pain.
02:38Then I put a lot of content like this,
02:41which I think should be talked about.
02:44Because it is possible that my 2-3 sentences
02:46can influence people for better, you know.
02:48You won't call a girl a bread-earner.
02:50But that slap on the boy,
02:52as soon as he is born, he is the light of our house.
02:54I work in a circle.
02:56I mean, if I get a call,
02:58like I have done 40 music videos.
03:00So the first thing that comes,
03:02the first thing I ask on the call is,
03:04is there any bold scene?
03:05Is there any weakening scene?
03:06Do I have to wear a watch or shorts?
03:07These are some of my questions.
03:09If it is clear, then I work.
03:11I work with a lot of confidence.
03:13So I don't break their trust anyway.
03:15So in the beginning, I was a little skeptical.
03:17But now they also know that
03:18whatever they are doing,
03:19they are doing it in their circle.
03:20They are not doing anything wrong.
03:21So now they are pretty much free.
03:22So in the beginning, it was already done
03:24when we were sitting,
03:25that mom and dad, I have to do this work.
03:27But if you are more afraid of this thing,
03:31what kind of work will I do?
03:32Will I do any bold scenes or something?
03:34So I give you a shot of that,
03:36that I don't want to do it myself.