Rani Mukerji talked about what the South film industry is doing right at FICCI Frames 2024, with Brut as the cultural partner. #FICCIFrames
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00:00The most fascinating part about the South Industry is what I see is that there's a lot of unity.
00:05You know, they stand together, they support each other.
00:08They are still very simple at heart, and they are probably connecting with the simple storytelling
00:16that the audiences want from the filmmakers.
00:21While the last year was a good year for the Hindi film industry, there were films that did very well,
00:26I think it's fair to say, and I think most people would agree, that we've seen a lot of films from
00:32the South perform exceptionally well. We've seen a lot of, you know, and just some of the examples
00:37are, of course, Pushpa, and Kantara, and KGF, and filmmakers like Rajamouli, and Atlee, and
00:44Sandeep Bans already, they've got their finger with the pulse of the audience in a way that
00:49maybe a lot of Hindi filmmakers, just the volume of Hindi filmmakers that used to have it,
00:54don't anymore. What do you think the South filmmakers and the South Industry is getting right?
01:00I think, like, in most cases, I would not say all, you know, they want to listen to,
01:09still to what the audiences want. Somewhere down the line, maybe when there is so much
01:15involvement in cinema, you know, when cinema is evolving, and everybody's trying to cater to a
01:19diverse kind of audience, sometimes you lose in touch with the popular, I would say, popular,
01:29or the massive want of an audience to see simple storytelling, you know, as opposed to storytelling,
01:42which is more diverse, or more evolved, or more for a certain section of audiences.
01:49So I think maybe they are still very simple at heart, and they're probably connecting with the
01:57simple storytelling that the audiences want from the filmmakers, and that's what they're
02:03recognizing and they're doing. I've worked with a lot of South Indian filmmakers in my career,
02:08and I've learned a lot from them, you know. The most fascinating part about the South Industry
02:15is what I see is that there's a lot of unity. You know, they stand together, they support each
02:20other. Like, I see so many of these events where, you know, directors are going for each other's,
02:26you know, music opening, or films announcements, and they're standing together, and they're also
02:33actors, you know, where they stand. And of course, it happens in our industry as well.
02:38But I think learning, as I say, you know, the beautiful part is when you talk to them,
02:44they say that they've learned from us. And when you talk to us, we say we learned from them. And
02:49it's always a give and take, you know. And what's beautiful here is that Indian cinema is learning
02:57and looking inwards now, you know, in the middle, they should say that, oh, cinema is inspired from
03:02the West, or people are copying the West, or getting inspired from the West. Today, it's so
03:07nice that people are getting inspired by their own, you know, because we have to make films
03:12that have to cater to our audience, you know, and we have to listen to the voice of our audience.
03:17So it's wonderful that we are taking amazing feedback from one another, we're getting
03:21inspired by each other, and we are helping each other to be the best versions of ourselves.