This festive season Brunelf is taking up residence in various locations in the city for another festive city-wide hide and seek. Locals will be able to see the elf in all his glory until Christmas Eve everywhere from The Wellhead on Finzel's Reach, to the Planetarium on Millenium Square.
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00:00So, we are here for the launch of the giant Elf on the Shelf game in Bristol. It's a collaborative
00:09project between Bristol City Centre Bid and Redcliffe and Temple Bid and our 15-foot Elf
00:15on the Shelf will be appearing in locations around Bristol until Christmas Eve.
00:21And tell me a little bit about this giant Elf on the Shelf.
00:24So, he's a 15-foot Elf on the Shelf. He's been fabricated by a local Bristol puppet
00:30maker. And that's it.
00:33So, why? Why then?
00:36So, we just wanted to turn Bristol into a bit of a playground during the run-up to Christmas,
00:39make it a really, you know, kind of festive, fun destination for families to kind of get
00:43involved with.
00:44And you know what? We're in a very weird time in the world. We're kind of coming out of
00:48Covid. We're in a cost-to-living crisis. Why is something free like this, you know, really
00:53lift people's spirits?
00:54I think it's, you know, there's a bit about community in there. There's a bit about kind
00:58of, you know, festive joy, spreading the festive joy. We just want something, you know, to
01:02kind of unite people, get people out, you know, where they don't have to spend money
01:06and they can just kind of explore Bristol.
01:09And what is the benefit for Bristol Bid then? Is it bringing footfall to the area?
01:13Yeah, I mean, the vast majority of our projects are all about bringing footfall into the city
01:17centre. We want, you know, Bristol to be a thriving kind of central hub for everyone
01:22to, you know, work in, live in, visit. We're all about kind of improving on Bristol and
01:28making it better in everything that we do.
01:30And Bristol's Brune Elf has inspired other cities. Let's chat to them to find out more.
01:36Yeah, so the Elf on the Shelf Scout Elf is in its second year now. It was spearheaded
01:43by Redcliffe and Temple Bid in 2023. And into the second year, we've developed it into the
01:49Bristol City Centre Bid. But there's also other giant Elf on the Shelf games appearing
01:54around the UK. So there's one in Liverpool, which is our North Pole, and then there's
01:58one in Croydon as well.