Merriam-Webster defines the word "demure' as modest, reserved or serious...social media however determines it otherwise.
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00:00Merriam-Webster Dictionary defines the word demure as modest, reserved, or serious.
00:06Social media, however, determines it otherwise.
00:09And it's that version of demure that makes it Dictionary.com's 2024 Word of the Year.
00:16Chicago-based TikToker Jules LeBron posting a now viral clip in August of last year
00:22redefining the term as classy or sophisticated behavior or appearance.
00:27The word exploding in the years since with digital media usage spiking some 1,200%.