Kauna-unahang Coconut Philippines Trade Fair, gaganapin sa December 2-4,2025

PTVPhilippines

Kauna-unahang Coconut Philippines Trade Fair, gaganapin sa December 2-4,2025  For more news, visit:  ►https://www.ptvnews.ph/  Subscribe to our DailyMotion Channel: ►http://www.dailymotion.com/peoples-television-incorporated  Subscribe to our YouTube channel: ►http://www.youtube.com/ptvphilippines  Like our Facebook pages: ►PTV: http://facebook.com/PTVph  ►Rise and Shine Pilipinas: https://www.facebook.com/riseandshinepilipinas  Follow us on Twitter:  ►http://twitter.com/PTVph  Follow us on Instagram: ►https://www.instagram.com/ptvph  Watch our livestream on:  ►http://ptvnews.ph/livestream/ ►https://www.dailymotion.com/PTVPhilippines  Watch our News Programs, every Mondays to Fridays  Rise and Shine Pilipinas - 6:00 - 7:00 am | 7:30 - 8:00 am Balitang Pambansa - 7:00 - 7:30 am | 12:00 - 12:30 pm | 6:00 - 6:30pm | 9:30 - 10:00 pm PTV Sports - 8:00 - 9:00 am Bagong Pilipinas Ngayon - 12:30 - 1:00 pm Sentro Balita - 1:00 pm - 2:00 pm Ulat Bayan - 6:30 pm - 7:00 pm PTV News Tonight -  10:00 pm - 10:30 pm  Saturday & Sunday: ►Sentro Balita Weekend - 1:30 - 2:00 pm ►Ulat Bayan Weekend - 6:15 pm - 7:00 pm

Transcript

00:00Following the Coconut Farmers and Industry Development Plan, DTI BMDPO organized, with the help of the Philippine Coconut Authority, the first Coconut Philippines Trade Fair in the country.

00:13We have with us now, Dr. Dexter Bute, Administrator and CEO of the Philippine Coconut Authority, or PCA, and Sir Emerson Labang,

00:23the Supervising Trade Industry Development Specialist of the Department of Trade and Industry.

00:27Gentlemen, welcome to Rise and Shine Philippines.

00:29Good morning.

00:30Good morning.

00:31Good morning, Ms. Diana and Mr. Audrey.

00:34Okay.

00:35Sir, the Philippine Coconut Authority is responsible for the development of the coconut industry of our country, or the development of the country.

00:44What are the programs of your agency to help our coconut farmers?

00:50Thank you very much.

00:51First, what you said is correct.

00:53What is the mandate of the Philippine Coconut Authority?

00:55First, it is to promote the development of the coconut industry.

01:01Because we are generating income from our imports, or rather exports, of 2 billion dollars.

01:11So, we really need to have a huge opportunity for our economy.

01:17Next, it is to increase the living standards of our farmers.

01:23Those are the programs launched by DTI and other government agencies.

01:29Actually, we are 15 agencies that help our coconut farmers to increase the quality of their livelihood.

01:37That is what we call the law, the Republic Act 11-524, which is the Coconut Farmers and Industry Trust Fund.

01:50This is what the Coconut Levy talks about.

01:52This is a fund that we use to improve the lives of our farmers.

01:59Sir Audrey asked earlier, what are our programs?

02:02First, because we are the second in the world as a top producer of coconut.

02:11Because Indonesia is leading, it has 17 billion nuts production annually.

02:17Meanwhile, in the Philippines, we have 14.7 billion.

02:21So, very close.

02:22That is why the program of President Marcos, Ferdinand Marcos, our dear President,

02:28he launched the massive coconut planting.

02:31So, the agency is mandated to plant at least 100 million coconuts at the end of his term, by 2028.

02:41So that we can maintain our second rank.

02:46But that's not it.

02:47We need to surpass Indonesia.

02:50Aside from that, there is also the government's Fertilization Program.

02:54And it provides to increase production because the effect of fertilization is great

03:01if we can implement it.

03:04Because in the first year, when we fertilize, our production will increase.

03:09Because now, in the Philippines, our production per coconut, per tree,

03:14out of 10 coconuts, we only have 40 nuts per year.

03:19So, it's very weak.

03:20Compared to other countries, they can even make more, up to 110 nuts per tree per year.

03:27So, if we fertilize the project by 2025,

03:30in the first year, we will increase by 25% if we have a bono.

03:35So, the 40 will become 50.

03:38At the second year, our production will increase by 50%.

03:43So, our 40, in two years' time, will become 75,

03:48our production when it comes to fertilization.

03:52We should know that the total number of coconut trees that we have in the whole Philippines

03:57is 340 million coconut trees.

04:01Okay.

04:02PCA has good programs and plans for the coconut industry.

04:07But some may not know the benefits of coconut, sir.

04:11What are the benefits of coconut?

04:14Also, we are exporting, but the demand here in the Philippines is also strong.

04:19That's right. That's a good question.

04:21Because our domestic consumption is very low.

04:24With DTI, they know that.

04:25Our statistics show that our domestic consumption is very low.

04:30Through the trade fair that we will promote now,

04:33we will help to increase the awareness and purchasing power of our countrymen.

04:39Your question is, what are the benefits?

04:41I'll start with coconut water.

04:43That's my favorite. Coconut water.

04:46It's our prime source of potassium, calcium,

04:52and it can manage the level of sugar.

04:56People don't know. It's like electrolytes.

04:59Instead of drinking, I cannot mention the brands,

05:05use coconut water because it's very effective in strengthening our hydration,

05:12maintaining our blood sugars.

05:15So, it helps.

05:17And then another one, not many people know,

05:20is coconut sugar.

05:22I'll just cite it.

05:23It has a very low glycemic index.

05:26It's only 35 GI.

05:28Meanwhile, refined sugar has a 60 to 70 glycemic index.

05:34So, it's good for the health.

05:35It's really good for the health.

05:36So, if we have diabetes, we might use it.

05:42We can consider it as one of our products.

05:45As for DTI, what other products from coconut water

05:52that most Filipinos don't know about?

05:54Well, we will feature different collections from coconut-based products.

06:02One of them is food, as mentioned by the administrator.

06:06Coconut water, coconut sugar,

06:09and then we also have a lot of condiments from coconut.

06:13And then, definitely, our buyers of restaurants will realize,

06:18wow, this is how many different selections of coconut products there are.

06:22Our coffee owners, even our consumers who love coffee,

06:26they can use coconut milk.

06:28They can use coconut sugar, coconut sweetener.

06:31And then, for our buyers of hotels,

06:34they can take advantage of different health and wellness products from coconut.

06:39So, we have coconut oil, virgin coconut oil,

06:43and different cosmetics made of coconut products.

06:46Oh, makeup?

06:47Yes.

06:48Cosmetics, soaps, lotions, and so on.

06:51And then, we will also be featuring different non-food products of coconut,

06:57like furniture, home displays, and even industrial products.

07:02So, we hope that our buyers who visit the trade fair,

07:05they would realize, wow, the coconut industry has a lot of opportunity.

07:13So, maybe we have our investors to visit,

07:16and they would be able to talk to our coconut farmers,

07:19coconut cooperatives that are in the trade fair,

07:22and maybe they would discover that this is the business opportunity from the coconut industry.

07:27How many exhibitors are there in the fair?

07:30We're glad to feature at least 140 exhibitors from Luzon, Visayas, and Mindanao.

07:36And, of course, we will highlight our coconut beneficiaries,

07:40our coconut farmers,

07:42and these are the people we know who are really beneficiaries of the Coconut Farmers Industry Trust Fund.

07:48Thank you, Sir Emerson.

07:49You should come here sometimes.

07:51You will be able to follow the guesting of products that are not familiar to Filipinos.

07:56You drink coffee every day.

07:57Yes.

07:58You should use coconut sugar.

07:59Yes, sugar.

08:00It's just that we also have coconut flour.

08:02Okay.

08:03So, for our bakers, is that okay?

08:05Yes, for our bakers.

08:06Okay.

08:07Is it cheaper than what we're going to compare?

08:09It's just the same price.

08:11So, normally, we also combine it with our ordinary flour.

08:15What he said earlier about sugar is important.

08:18The glycemic index is lower.

08:20But, let's talk about the upcoming trade fair.

08:23What should our fellow Filipinos expect here?

08:26Yes.

08:27Especially during the holidays, right?

08:28You can buy gifts there, right, Sir?

08:30Yes, exactly, Ma'am.

08:31Because this Coconut Philippines Trade Fair, it's the first that we have organized for our coconut farmers.

08:37It's at the same time as the Christmas Village of DTI, also in the same venue.

08:41And, as I mentioned, we will be featuring our cooperatives, our coconut farmers from Luzon, Visayas, and Mindanao.

08:48And our shoppers would observe that the products from Luzon are different.

08:54These are their focus products from Mindanao and from Visayas.

08:58And then, aside from that, our aspiring entrepreneurs, they can talk to our Coconut Farmers Industry Development Plan Implementing Agencies.

09:09So, we have different government agencies supporting this program so that they can discuss their different programs,

09:18not only for coconut farmers, but even for the families of our farmers.

09:22Okay. So, clearly, this is a big help to our farmers, Filipino entrepreneurs, and also on a macro level, Sir.

09:28How can this trade fair help the economy of our country?

09:32First of all, we have a total of 2.8 million coconut farmers.

09:38And we have more than 1,000 cooperatives.

09:41That's why we have 15 agencies that support their loans.

09:48We have the Land Bank, the DVP, and our Cooperative Authority

09:54that work together to build marketability and help our cooperatives so that they can earn more.

10:06There's also the educational part.

10:08There's our test to strengthen the technical aspects of our farmers.

10:18How to produce coconut products in a proper way.

10:21There's everything.

10:23There are also training centers for proper agricultural practices.

10:30There's also a CHED to teach the children of our farmers.

10:35So, if you look at it, we can really improve the quality of life of our farmers.

10:42It will also improve the marketability of their livelihoods.

10:47You know, Dayan, this is a good news.

10:49If I remember, decades ago, one of the problems of our country was the coconut farmers.

10:56Because this industry was declining, and the farmers were called out by the society.

11:03So, this development, that we become number two in the world.

11:07In terms of production, right?

11:09It's a big development for our country.

11:11If you look at it, we have a lot of coconuts here in the Philippines.

11:15Let's not neglect the benefits of coconuts.

11:19Let's take advantage of it so that we can increase the local demand.

11:23Alright, please to invite our viewers to join in the fair.

11:26Yes, thank you so much, ma'am.

11:28And we are inviting everyone.

11:31Our aspiring entrepreneurs, our shoppers, our institutional buyers, and even everyone.

11:39If you have a farmland, a coconut farmland, you're very much welcome to visit,

11:44and join, support our coconut farmers upcoming Coconut Philippines Trade Fair.

11:49So, this will happen from December 2 to December 4 at Mega Trade Halls 1, Level 5, SM Mega Mall.

11:55So, we hope that you can do your Christmas shopping at our Coconut Philippines Trade Fair,

12:01and meet, and show your support for our coconut farmers.

12:05Dr. Dexter?

12:07Again, thank you so much for this opportunity.

12:10You gave us more hope for our coconut farming.

12:15It's true that we need to increase the living standards of our farmers.

12:20That's why we're inviting the public to buy our coconut products.

12:25Not only coconut products, but we also have intercropping.

12:28We have coffee, cocoa, and rice.

12:31And we also have a lot of livestock, which is a part of our income.

12:39So, I'm inviting everyone to support our Coconut Philippines.

12:44I can't tell you when and where.

12:46So, that's all. Thank you so much for this rare opportunity to be with you.

12:51From December 2 to 4.

12:53You know that we'll be giving away coconuts to our fellow farmers.

12:56Hopefully, in the coming years, we'll be the number one producing coconut products.

12:59Why not? We look forward to that.

13:01Again, we're here with Dr. Dexter Buted and Sir Emerson Labang of DTI.

13:06Thank you so much and congratulations.

Category

Transcript

Recommended