Germans, Austrians, and the French are expected to spend the most on Black Friday and Cyber Monday, with sales predicted to be boosted by an average of 175%.
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00:00Which European country spends the most on Black Friday deals?
00:10Around 61% of people in Europe's five largest economies are expected to shop Black Friday and Cyber Monday deals, according to a recent report.
00:22Which countries spend the most?
00:25With an average of 251 euro, Germans are the biggest Black Friday spenders, followed by the Austrians with 219 and the French with 206.
00:39The majority of Black Friday shoppers, 66%, target computers and electronics, followed by clothing, which accounts for 54% of sales.
00:52In contrast, only 16% of shoppers are interested in buying food and beverages.
01:00Adobe anticipates that the biggest discounts worldwide this year will be on electronics, toys, clothing and furniture.
01:11What is the impact of Black Friday and Cyber Monday on sales?
01:16Sales Black Friday boosts sales by 175% compared to an average day, while Cyber Monday sees a 58% increase.