Twitch streamer Kai Cenat broke the platform's record for the highest subscriber count during a nonstop, month long live stream in November.
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00:00Twitch streamer Kai Sanat broke the platform's record for the highest subscriber count during a non-stop month-long live stream in November.
00:09A 22-year-old known for his comedy, gaming, and prank streams, Sanat hosted celebrities such as Snoop and Kevin Hart during a 30-day sub-a-thon where new subscriptions extended the stream's duration.
00:23By the end of the event, called Mafia-Thon 2, he reached 727,700 subscribers and attracted 50 million unique viewers.
00:33While his earnings remain undisclosed, estimates suggest Sanat generated about $3.6 million in subscription revenue in one month with Twitch taking a significant share.