Jaguar revealed its new design direction Monday night with the unveiling of an all-electric concept car. The Type 00 showcases a boxy, minimalistic style distinct from the brand's current sporty vehicles. The concept signals Jaguar's future as an electric-only company by 2026. Jaguar's "Copy Nothing" campaign, featuring avant-garde visuals and removing its classic logo, was criticized as “woke” and abandoning heritage. Jaguar paused U.K. sales in November to prepare for its EV relaunch.
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00:00It's Benzinga, bringing Wall Street to Main Street.
00:02Jaguar revealed its new design direction Monday night with the unveiling of an all-electric
00:06concept car. The Type 00 showcases a boxy, minimalistic style distinct from the brand's
00:12current sporty vehicles. The concept signals Jaguar's future as an electric-only company by
00:182026. Jaguar's Copy Nothing campaign, featuring avant-garde visuals and the removal of its
00:24classic logo, was criticized as woke and abandoning heritage. Jaguar paused UK sales
00:30in November to prepare for its EV relaunch. For all things money, visit Benzinga.com slash GSTV.